Episode 5 - Persuasive Show Campaigns

Episode 9 - The Virtual Tradeshow: Part 3 When IRL Gets Cancelled

Your Showffers assess the state of Virtual Tradeshows, what they have to offer, how they compare to live events, what to expect a virtual show to deliver and resources for getting to know virtual in the new normal.  This is a must listen episode for event marketers, sales teams and marketers at large as virtual shows will be an integral component of the future event landscape.  They may never replace live, but will certainly become a permanent complement.  Listen and learn where virtual is heading and how you can begin getting ramped up to maximize their value.

Episode 8 - Part 2 When IRL Gets Cancelled

Your Showffers share first hand experiences in crisis leadership.

Episode 7 - When IRL Gets Cancelled, IMAGINATION Gets Busy!

Heyyyyyyyayyyyy!  The world may be on pause, live shows may seem like a distant dream of the past that we will never experience again...  but alas, with a little creativity and hot sauce, event marketers can prevail.  In this first in a four part series on "What to Do When IRL gets Cancelled", your SHOWFFERS discuss the tactical action plan around what do put in play as soon as you know the world has shifted.  Lilo shares insight into what is going on inside a blockbuster brand house while Britt and Kate offer insights into experiences and communications.  Tune in to learn how to stay on your surfboard through this pandemic and beyond!

Episode 6- - Pandemic Mitigation #1

Join the Showffers for our first segment of "What Happens When IRL Gets Cancelled".  We offer insider insights as the COVID-19 pandemic shifts the world from live to cancelled!  This episode tees up the series offering blow by blow updates on what is happening from inside big corporations and at live events and what you should be doing right now to score win-wins in the  pandemic-economy.  We invite you to send us your stories - shows that got cancelled and what you did, any victories or defeats, we want to hear them!  Voice record your stories and send them to media @ showffers.com Be well, be kind and think what you can do to score win-wins in this moment!

Episode 5 - Persuasive Show Campaigns

The six laws of persuasion are used to influence our decisions in many everyday situations.  Your Showffers recount how they have used Cialdini's famous framework in building authentic and compelling show communications and campaigns. Tune in to hear how you can influence winning outcomes for your upcoming shows!