103. Why I'm No Longer 'Anti' Ads

103. Why I'm No Longer 'Anti' Ads

Summary In this episode, Chontelle Fossey gets candid about a shift in her messaging and what she now believes it truly takes to scale an e-commerce business. She revisits the formula at the heart of every product-based business, traffic, conversion rate, and average order value, and explains why most founders are focusing on the wrong part of it. This is an honest, practical episode for any e-commerce owner who feels like they're doing all the things but still not seeing consistent results. Key Takeaways * E-commerce growth comes down to three metrics: traffic, conversion rate, and average order value * More traffic without the right foundations is wasted spend * Email automations are the system that converts traffic into repeat buyers * One-size-fits-all advice doesn't work — your stage of business determines your focus * Systems replace manual effort and give you your time back What You'll Learn * Why the e-commerce formula is simpler than most people think * What the "conveyor belt" analogy reveals about your website visitor experience * Why strong foundations must come before scaling traffic * How email automations do the heavy lifting of getting subscribers back to your website * The three types of Meta ads Chontelle teaches and when each one applies * What Chontelle wants to be known for and how her coaching program has evolved Save your seat at the upcoming Implementation Day: Click here [https://www.chontellefossey.com/branditbuilditsendit] Connect with Chontelle on Instagram: @chontellefossey [https://www.instagram.com/chontellefossey/] or book a no-obligation Roadmap Call  [https://www.chontellefossey.com/CHAT]

102. Your Competitors Aren't Doing This - But You Should!

Summary In a crowded market, the brands that win are the ones that make customers feel something. In this episode, Chontelle shares a handful of practical, low-cost strategies that any product-based business owner can start using this week to stand out, build genuine connection, and turn one-time buyers into loyal advocates. None of these require a big budget or a big following, just a willingness to do what most businesses won't. Key Takeaways * Connection converts - the small, personal gestures create the loyalty that keeps customers coming back * You don't need to discount to stand out; you need to make people feel seen * Most businesses default to what everyone else does, and that is exactly why standing out is easier than it looks * Surprise and delight doesn't have to be expensive; it just has to be thoughtful * Gratitude is a growth strategy What You'll Learn * Why personal voice notes to new followers can build faster trust than any automation * How a handwritten thank you card to your top customers can drive more repeat purchases than a discount * What to include in your orders to create a genuine surprise and delight moment * How to use a personalised video on your email sign-up success page to stand out from the first touchpoint * Why publicly thanking your community on social media builds brand advocates fast * How replying personally to reviews and engaging with repeat supporters creates a brand people actively choose over competitors Connect with Chontelle Connect with Chontelle on Instagram @chontellefossey [https://www.instagram.com/chontellefossey/] and share what strategies you try, or any ideas this episode sparked for you. She will share your ideas in her stories and tag your business. And if you want to grab one of those 15 limited spaces for Brand it. Build it. Send it. In school hours - reach out on Instagram [https://www.instagram.com/chontellefossey/].

101. Is Marketing Mode Slowing Your Momentum?

Summary In this episode, Chontelle Fossey gets real about what it actually feels like to be stuck in marketing mode, and why so many e-commerce founders confuse being busy with building a business. Drawing on her own experience, including staying off social media while sales continued to roll in during a recent holiday, she explores the warning signs that your business is running on manual effort rather than systems, and what needs to change if you want your sales to stop depending on you showing up. Key Takeaways * Being busy is not a sales strategy * If your business stops when you stop, you have a systems problem, not a marketing problem * Guilt is a signal worth listening to, not pushing through * You cannot scale your energy, but you can scale your systems * Identifying the problem is the first step to solving it What You'll Learn * How to recognise the signs that you are stuck in marketing mode * Why manual effort will only get you so far before it starts to cost you * How Chontelle stripped her business back to basics and built a system that sells without her * What it actually means to systemise, and why it changes everything * The difference between running a reactive business and a proactive one * The two key actions to take if this episode resonated with you Connect with Chontelle on Instagram: @chontellefossey [https://www.instagram.com/chontellefossey/]

100. 100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently

100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently Episode Summary In her 100th episode, Chontelle Fossey reflects on what a front row seat to hundreds of e-commerce businesses has taught her about what actually separates the businesses that scale from the ones that stall. Spoiler: it is rarely the strategy. Drawing on patterns observed across coaching, bootcamps, and years of working closely with product-based business owners, Chontelle shares the traits and behaviours that consistently show up in the founders who grow, and the ones that hold everyone else back. Key Takeaways * Scaling is less about strategy and more about the person running the business * Implementation beats information, every single time * The data is your GPS, not your enemy * Belief in the outcome is not optional, it is foundational * Sustainable energy is a business asset, not a bonus What You Will Learn * Why implementers outpace learners, even with less knowledge * How the top 1% use analytics to move faster, not slower * What decisive decision-making actually looks like in practice * Why failure is data, not a verdict, for the founders who scale * How going all in on one aligned strategy beats dabbling in ten * Why measuring stepping stones keeps you moving when the end goal feels far away Connect with Chontelle Instagram: @chontellefossey [https://www.instagram.com/chontellefossey/] Want to grow and scale your ecommerce business with email and automation? Book your free Roadmap Call here [https://www.chontellefossey.com/CHAT].

99. The Episode I Almost Didn't Record

Summary In this episode, host, Chontelle Fossey gets candid about something she has never shared on the podcast before. Setting strategy aside, she explores the role belief and mindset play in business growth, and why even the most action-oriented founders can find themselves stuck. This is the episode she would have skipped 12 months ago, and exactly why she recorded it. Key Takeaways * Strategy will only take you as far as your belief system will allow * Your subconscious thoughts can make or break your results, even when you are doing all the right things * Identifying your limiting beliefs is the first step to moving past them * Growth happens when you lean into discomfort, not away from it * You can want something badly and still self-sabotage without realising it What You'll Learn * Why intelligent, action-taking founders can still stay stuck * How your belief system shapes the opportunities you see and the ones you miss * The pattern Chontelle noticed in a group coaching program that changed how she thinks about success * Why your default will always pull you back to what feels safe * What Chontelle is actively working on to reach her next level of growth * How to start identifying the thoughts that might be holding you back Connect with Chontelle on Instagram: @chontellefossey [https://www.instagram.com/chontellefossey/]