Simple, Interrupted
Switching veterinary software sounds straightforward until it isn't. Dr. Mark Massaro spent years working with multi-location groups on technology implementation, then crossed to the software side as a product manager, and is now back in the clinic as a veterinary technician. He has seen this process go well and go very, very wrong, and he joins Mary to talk about why. This episode covers the hidden complexity of data migration, why standardizing your workflows before you switch is non-negotiable, and why the phrase "we've always done it this way" is costing practices more than they realize. If you are in the market for new software or just want to understand why your current systems feel like they are working against you, this one is for you. Connect with Mark on LinkedIn and find his group NCVC Non-Clinical Vet Med Careers for jobs and community in the non-clinical vet med space.
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