Ep 78: Randall Grahm: New Ideas in Terroir at Popelouchum Estate

Ep 78: Randall Grahm: New Ideas in Terroir at Popelouchum Estate

Randall Grahm is a highly creative person whose ideas have been expressed in a number of well-known and successful brands. At various times during his career his Big House, Cardinal Zin, and Bonny Doon wine labels were sold to others, and now he has turned his unique point of view to the creation of a “sense of place”, or terroir, at his estate in San Benito on the Central Coast of California.  Grape growers will be fascinated by his discussion of creating new varieties, how genetic diversity in the vineyard contributes to the expression of terroir, how the use of biochar “makes soil smart” and more. For winery owners and managers, Randall discusses his lessons learned over his career such as finding and building on underappreciated varietal niches, his unique use of humor in wine branding, and why the sale of Big House affected his winery operations. Carol and Randall also discuss today’s challenges in reaching younger consumers who are more visually oriented, and so less reachable through language, where Randall’s creativity as a writer really shines. https://www.popelouchum.com/ [https://www.popelouchum.com/] https://www.abebooks.com/9780520259560/Been-Doon-Long-Randall-Grahm-0520259564/plp [https://www.abebooks.com/9780520259560/Been-Doon-Long-Randall-Grahm-0520259564/plp] Questions? Comments? smallfortunepodcast@gmail.com [smallfortunepodcast@gmail.com] Sponsor: Global Wine Partners https://www.globalwinebank.com/ [https://www.globalwinebank.com/] Editor: John Kiernan, The PodHouse Productions www.thepodhouseproductions.com [https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.thepodhouseproductions.com%2F&data=05%7C02%7Cjcorcoran%40globalwinebank.com%7C04ca27c232304d80f79e08de2c4fb6ea%7C70f749c026c94acfb17b69f48adead78%7C0%7C0%7C638996918044642332%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=czfW7MA9ue49DgdbRy5c6H1iNoYABUz%2FYK68CX1US4g%3D&reserved=0] Music: Nate Collison Logo Photography: John Corcoran

Ep 77: Glenn Proctor on the Future Grape Market and More

Glenn Proctor’s family has been growing grapes on a ~200-acres ranch in the Dry Creek Valley since 1904. Today he is not only a grape grower but a proprietor of a small family wine label (Puccioni Vineyards) and a Partner in the Ciatti Global Wine & Grape Brokers. While the subject of the industry’s current grape and wine supply/demand challenges does come up, most of the conversation is about subjects like running a multi-generational farming business, Zinfandel’s place in the wine business, and how growers should think about possible varietals of the future. Since both Glenn and Carol are brokers (albeit in different aspects of the industry) and so they also discuss what it takes to manage transactions and have longevity in their professions. https://ciatti.com/ [https://ciatti.com/] https://www.puccionivineyards.com/ [https://www.puccionivineyards.com/] Questions? Comments? smallfortunepodcast@gmail.com [smallfortunepodcast@gmail.com] Sponsor: Global Wine Partners https://www.globalwinebank.com/ [https://www.globalwinebank.com/] Editor: John Kiernan, The PodHouse Productions www.thepodhouseproductions.com [https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.thepodhouseproductions.com%2F&data=05%7C02%7Cjcorcoran%40globalwinebank.com%7C04ca27c232304d80f79e08de2c4fb6ea%7C70f749c026c94acfb17b69f48adead78%7C0%7C0%7C638996918044642332%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=czfW7MA9ue49DgdbRy5c6H1iNoYABUz%2FYK68CX1US4g%3D&reserved=0] Music: Nate Collison Logo Photography: John Corcoran

Ep 76: Building a Luxury Service Brand with Silverado Farming’s Pete Richmond

It seems unusual to describe a B2B business as a luxury offering but as Silverado Farming Company has evolved over its 25 years, that is the positioning that its founder Pete Richmond has sought. In host Carol’s first interview with a vineyard management company owner, you will hear how Richmond has developed his business to emphasize key attributes of luxury: exclusivity, quality, prestige, and sustainability. Pete is a student of business - and as you will hear - a manager who understands that there is more to business success than maximizing the money in an owner’s pocket. Hear how he created a business that grows brand capital, human capital, and yields other intangible rewards to its owners and employees such as giving back to the community, while also generating profitability. http://www.silveradofarming.com/ [http://www.silveradofarming.com/] Questions? Comments? smallfortunepodcast@gmail.com [smallfortunepodcast@gmail.com] Sponsor: Global Wine Partners https://www.globalwinebank.com/ [https://www.globalwinebank.com/] Editor: John Kiernan, The PodHouse Productions www.thepodhouseproductions.com [https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.thepodhouseproductions.com%2F&data=05%7C02%7Cjcorcoran%40globalwinebank.com%7C04ca27c232304d80f79e08de2c4fb6ea%7C70f749c026c94acfb17b69f48adead78%7C0%7C0%7C638996918044642332%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=czfW7MA9ue49DgdbRy5c6H1iNoYABUz%2FYK68CX1US4g%3D&reserved=0] Music: Nate Collison Logo Photography: John Corcoran

Ep 75: A Short Course in Publicity with O.G. Julie Ann Kodmur

Today’s wine business has been shaped by pioneers like Jule Ann Kodmur, who worked on an early Sotheby’s wine auction, and then worked for many important distributors and wine companies. She started her own consulting firm in 1997. Julie Ann and host Carol Collison talk through the differences between working for a company and being self-employed, but most importantly Julie Ann shares many, many great ideas about how to get publicity for your company. From stodgy old media to today’s influencer media environment, Julie Ann has experienced it all on behalf of her clients. http://julieannkodmur.com/ [http://julieannkodmur.com/] Questions? Comments? smallfortunepodcast@gmail.com [smallfortunepodcast@gmail.com] Sponsor: Global Wine Partners https://www.globalwinebank.com/ [https://www.globalwinebank.com/] Editor: John Kiernan, The PodHouse Productions www.thepodhouseproductions.com [https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.thepodhouseproductions.com%2F&data=05%7C02%7Cjcorcoran%40globalwinebank.com%7C04ca27c232304d80f79e08de2c4fb6ea%7C70f749c026c94acfb17b69f48adead78%7C0%7C0%7C638996918044642332%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=czfW7MA9ue49DgdbRy5c6H1iNoYABUz%2FYK68CX1US4g%3D&reserved=0] Music: Nate Collison Logo Photography: John Corcoran

Ep 74: Selling Paso Robles with Jenny Heinzen

Jenny Heinzen is the Broker and Principal of Vineyard Professional Real Estate in Paso Robles, CA. She is the leading seller of winery and vineyard properties in this market. Why would Carol Collison, a winery M&A advisor, invite a fellow professional on her podcast? It’s because Jenny and Carol aren’t really direct competitors. In this conversation you’ll hear the difference between the two practices (Broker v. Advisor) as it relates to issues such as acquiring clients, finding buyers, and managing a transaction process. Jenny provides an update on the Paso Robles vineyard and winery real estate market beginning around the 32-minute mark for those who want to skip the broker talk. https://vineyardprorealestate.com/ [https://vineyardprorealestate.com/] Questions? Comments? smallfortunepodcast@gmail.com [smallfortunepodcast@gmail.com] Sponsor: Global Wine Partners https://www.globalwinebank.com/ [https://www.globalwinebank.com/] Editor: John Kiernan, The PodHouse Productions www.thepodhouseproductions.com [https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.thepodhouseproductions.com%2F&data=05%7C02%7Cjcorcoran%40globalwinebank.com%7C04ca27c232304d80f79e08de2c4fb6ea%7C70f749c026c94acfb17b69f48adead78%7C0%7C0%7C638996918044642332%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=czfW7MA9ue49DgdbRy5c6H1iNoYABUz%2FYK68CX1US4g%3D&reserved=0] Music: Nate Collison Logo Photography: John Corcoran