Creating Lillehammer's Winter Sports Events - reflections on Stein B. Ølsen's presentation

Season 1 Finale: reflections on Snow Business & a semester in Lillehammer

As the semester in Lillehammer comes to a close, a handful of students reflect on the Snow Business course & their semester in Lillehammer during winter in Norway.

Creating Lillehammer's Winter Sports Events - reflections on Stein B. Ølsen's presentation

In this episode of the Snow Business podcast, Simon Westgarth is joined by students from the INN Lillehammer exchange program to reflect on a lecture from Stein Olsen, an expert in event management and tourism. The group explores how Lillehammer leverages its Olympic legacy, traditional culture, and stunning winter landscape to host sustainable and impactful events like the Birkebeiner race and FIS World Cups. The episode dives into the role of the regional DMO RADA, strategies for boosting tourism in lesser-known parts of Norway, and the importance of eco-labeling, public transport, and volunteer engagement. With insights on ripple effects, local food, and managing visitor capacity during major events, this discussion showcases how event tourism can support regional development while keeping sustainability at its core. Join us to learn how Lillehammer is creating a year-round destination through innovation, community, and a whole lot of snow!

Volunteering at World Cup Ski Events in Lillehammer

In this episode of the Snow Business Course podcast, host Simon Westgarth sits down with a dynamic group of exchange students currently studying at INN Lillehammer. Having volunteered at various World Cup events in Kvitfjell and Hafjell, these students share their unique behind-the-scenes insights and personal experiences from the slopes. Tune in as we dive into their stories and explore what it’s like to be part of world-class ski events!

Venabufjell - in the shadow of Rondane National Park, a high mountain plateau destination

During the conference at the hotel, we learned that Venabu is a cross-country ski resort, well known for its wide-open landscapes, peaceful atmosphere, and accessibility for all levels. It focuses strongly on sustainable tourism and offers a close-to-nature experience, with activities like snowshoeing and horseback riding. What really makes Venabu unique is its authenticity and deep connection to the environment.

Skeikampen - Adapting to Climate Change and Tourism Shifts in a Norwegian High Plateau Destination

Skeikampen’s mountain hotel faces challenges from climate change and shifting visitor habits. With fewer guests choosing hotels over private cabins, the hotel is adapting by planning renovations and targeting new markets. They’re also exploring ways to market Skeikampen as a year-round destination and tackle staffing shortages.