Social Media Unscrambled

March 2018 Discussion – Ep.87

[http://socialmediaunscrambled.com/files/2013/05/SMUN_1400x1400-300x300.jpg] Enjoy this packed episode with Chris Curran, David Deutsch and Kevin Strasser! We discussed: Chris and Kevin just signed up for Missinglettr – $49 lifetime, usually $65 per month. Kevin: “I did sign up, but regretting it. I am going to stick with SmarterQueue (despite just buying Missinglettr).” The New York Times had a big article [https://www.nytimes.com/interactive/2018/01/27/technology/social-media-bots.html] about fake Twitter followers. Some famous people outed as buying fake followers: * John Leguizamo * Michael Dell * Ray Lewis * Kathy Ireland * Martha Lane Fox (she’s actually a Twitter board member) Hear Chris’s Podcasting Update – The Anchor app and Squadcast.fm Update on Podfudge’s LinkedIn strategy — premium vs. navigator? David has an interesting LinkedIn story to share — Jose Pariente Investigative Journalist finds that “Fake News” Mania was originated by Google’s Eric Schmidt Jim Carrey leaves Facebook because they are not doing enough about Russian trolls. > I’m dumping my @facebook [https://twitter.com/facebook?ref_src=twsrc%5Etfw] stock and deleting my page because @facebook [https://twitter.com/facebook?ref_src=twsrc%5Etfw] profited from Russian interference in our elections and they’re still not doing enough to stop it. I encourage all other investors who care about our future to do the same. #unfriendfacebook [https://twitter.com/hashtag/unfriendfacebook?src=hash&ref_src=twsrc%5Etfw] pic.twitter.com/KHWgZzhhmp [https://t.co/KHWgZzhhmp] — Jim Carrey (@JimCarrey) February 6, 2018 [https://twitter.com/JimCarrey/status/960953156262744065?ref_src=twsrc%5Etfw] Thanks for listening! Our show is sponsored by Podfudge [http://podfudge.com/] – a new kind of podcasting agency handling podcast launch, audio production and audience growth for businesses and influencers. Contact [http://podfudge.com/contact/] Podfudge to schedule a consultation. [http://socialmediaunscrambled.com/files/2017/12/PodFudge_14_-_1000x-300x196.jpg] [http://podfudge.com/]Our sponsor – Podfudge – a new kind of podcasting agency

It’s 2018: What to Look for, Who to Follow, and More – Ep.86

[http://socialmediaunscrambled.com/files/2013/05/SMUN_1400x1400-300x300.jpg] Enjoy this packed episode with Chris Curran, David Deutsch and Kevin Strasser! We discussed: * What to look for in 2018 * Ridiculously Awesome People on Social Media to Follow in 2018 * Larry Kim [https://twitter.com/larrykim] * Neil Patel [https://twitter.com/neilpatel] * Naval Ravankant [https://twitter.com/naval] * Neal Schaffer [https://twitter.com/NealSchaffer] * Mark Schaefer [https://twitter.com/markwschaefer] * and more discussed in the episode… * Common mistakes we still see businesses do over and over and how to avoid them * LinkedIn strategies for sales, networking and booking appointments * Chris will try LinkedIn Premium for a month (since it’s free) and spend at least 15 min. per day on LinkedIn for the purpose of getting leads for Podfudge and Fractal Recording. Plus Kevin will be able to work more LinkedIn magic for Chris David mentioned CB Insights [https://www.cbinsights.com/]. The Logan Paul story [http://nymag.com/selectall/2018/01/logan-paul-suicide-forest-video-youtube.html] – apparently he posted a video of a suicide victim and then took it down. Examples of simple tweets working well now w/ 280 characters and emojis: * https://twitter.com/larrykim/status/948207556874432514 [https://twitter.com/larrykim/status/948207556874432514] * https://twitter.com/ThePodFudge/status/948299667099484160 [https://twitter.com/ThePodFudge/status/948299667099484160] Thanks for listening! Our show is sponsored by Podfudge [http://podfudge.com/] – a new kind of podcasting agency handling podcast launch, audio production and audience growth for businesses and influencers. Contact [http://podfudge.com/contact/] Podfudge to schedule a consultation. [http://socialmediaunscrambled.com/files/2017/12/PodFudge_14_-_1000x-300x196.jpg] [http://podfudge.com/]Our sponsor – Podfudge – a new kind of podcasting agency

We Are Back! – Ep.85

[http://socialmediaunscrambled.com/files/2017/12/PodFudge_14_-_1000x-300x196.jpg] [http://podfudge.com/]Our sponsor – Podfudge – a new kind of podcasting agency Enjoy our return episode after a year and a half hiatus! We are joined by our guest/cohost Kevin Strasser – co-founder of Podfudge [http://podfudge.com/]. Kevin knows A LOT about marketing and social media and shared many important insights. We discussed: * The effect of Twitter upgrading to 280 character Tweets (from 140) * Twitter’s blue check mark controversy – they have been stripping certain people of their “verified” account status for unclear/shady/biased reasons. * The CEO of Snapchat’s article titled, “How Snapchat is separating social from media. [https://www.axios.com/how-snapchat-is-separating-social-from-media-2513315946.html]” Are you as confused as Chris? Does this sound like click-bait to you? * Meetup.com was acquired by WeWork (co-working spaces). * David making his phone happy… Yeah really. But it’s a great story 🙂 [https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f642.png] * Also, “opinions”….. Thanks for listening! Our show is sponsored by Podfudge [http://podfudge.com/] – a new kind of podcasting agency handling podcast launch, audio production and audience growth for businesses and influencers. Contact [http://podfudge.com/contact/] Podfudge to schedule a consultation.

Giving – Not Getting – on Social Media, with Michael Stelzner – Ep.84

Michael Stelzner - CEO and Founder of Social Media Examiner [http://socialmediaunscrambled.com/files/2016/01/MichaelStelzner-Street-RGB-300x200.jpg] [http://twitter.com/mike_stelzner]Michael Stelzner – CEO and Founder of Social Media Examiner Thanks to Michael Stelzner [http://twitter.com/mike_stelzner] for coming on our show and having a good time with us knuckleheads. Well, Chris is the knucklehead and David Deutsch is the……..well…, probably also a knucklehead 😉 [https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f609.png] And we hope to meet Michael in person at his Social Media Marketing World [http://www.socialmediaexaminer.com/smmworld/]3-day conference this April in San Diego, CA! Everyone we’ve ever spoken to about this conference says it’s the best social media conference in the world by far. As the of CEO and Founder of Social Media Examiner [http://www.socialmediaexaminer.com/], Michael had a lot to share about our grand-daddy of all social media topics, Giving on Social Media – including a phenomenal real life example thanks to John Lee Dumas [https://twitter.com/johnleedumas]! Social Media Marketing World [http://socialmediaunscrambled.com/files/2016/01/SMMW-300x187.jpg] There are too many valuable insights from Michael and David to list here. Listen to the full episode and experience for yourself the #DelightfulDisaster that is our show. This may be our last show for a while, so we want to thank you for indulging us over the past 2-1/2 years. Here’s to your future building your business using social media, and if you need any help don’t hesitate to call David Deutsch [http://synergisocial.com/]. And big thanks to our faithful sponsor, TribeBoost [http://tribeboost.com/]! A great way to grow your Twitter audience with relevant and quality people who you can connect with and grow your business. Simple as that. Learn More Here [http://tribeboost.com/]about your FREE 14 Day Trial, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month. [http://socialmediaunscrambled.com/files/2014/03/tribeboost-logo-new.png] [http://tribeboost.com/] . . .

To Thine Own Self Be True, on Social Media! – Ep.83

social_icons [http://socialmediaunscrambled.com/files/2016/01/social-icons-300x150.jpg] [http://socialmediaunscrambled.com/givingback/] We show our true delightful-disaster selves for the whole world to see, as we flub and fumble through the first ten minutes, then barely add any value to anyone about anything, ever. Okay, perhaps that was an exaggeration. First a quick Thank You to our sponsor, TribeBoost [http://tribeboost.com/]! A great way to grow your Twitter audience with relevant and quality people. Learn More Here [http://tribeboost.com/]about your FREE 14 Day Trial, and be sure to use Coupon Code “Unscrambled” for 15% OFF the first month. Chris and David then talk about their mutual friend, Ralph M. Rivera, about the Star Wars phenomenon. Chris said he really enjoyed Episode VII: The Force Awakens, where David thought it was sub-par, in contrast to the sheer number of fans who disagreed with him on that topic. (He still claims to be right.) So finally we got to the meat of the conversation! David started out by discussing CNN International Affairs expert Fareed Zakaria and how he was the victim of a major trolling effort, initiated by white supremacists who created a fake Tweet which was attributed to him. Nothing he did could stop the onslaught: when he denied ever writing the Tweet, he was accused of deleting it, thus deepening the rage directed toward him. The nonstop swarm of hatred from these people led to Zakaria’s young daughters getting death threats! What can we learn from this? Getting on social media requires embracing all of it, both good and bad. Hopefully you can build your reputation to be good enough to withstand an onslaught. And, if you are not a famous person, this is less likely to happen to you, although it’s not impossible. Chris then talked about a pretty big error which came from the Seattle Seahawks’ Twitter feed during one of their recent games. Evidently somebody set up their Twitter to have some automatic updates to take place during the game – and as we shall learn in a second, this was a big mistake. So apparently about ½ way through the game someone said “The Panthers are going to have their hands full with Seattle” or something to that effect. This Tweet went out in the middle of the game when the Seahawks were getting crushed! David and Chris talked about this and came to a conclusion: you should never send automatic updates during any live event. If you must, perhaps you could simply add some simple messages and templates which you can copy and paste live during the event to save time. But setting these notifications in advance is a huge mistake. Yuge! David found an infographic on the best times to share on social media. [http://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-infographic] The results are surprising. This is not a complete breakdown as the article has more detail. But here’s a primer: Facebook * 3:00 PM on Wednesday * 12:00–1:00 PM on Saturdays and Sundays * 1:00–4:00 PM on Thursdays and Fridays Twitter * Weekdays from 12:00–3:00 PM and 5:00 PM LinkedIn * Tuesdays from 10:00–11:00 AM * Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 AM, at 12:00 PM , and from 5:00–6:00 PM Pinterest * Saturdays from 8:00–11:00 PM * Every day from 2:00–4:00 AM and 2:00–4:00 PM * Fridays at 3:00 PM Instagram * Mondays and Thursdays at any time except between 3:00–4:00 PM [http://www.elleandcompanydesign.com/blog/2015/2/5/the-best-times-to-post-to-social-media] Chris discussed a rather bad business model for a “podcast” by three co-hosts that he had heard about. Shall we count the ways this was a bad model? 1. It was supposed to be one show, but they call each one different things 2. They charge money to listen to their podcasts except for one they call one “The Free Show” 3. It’s not even a podcast, because technically a podcast goes through an RSS feed which can be received by a podcatcher such as iTunes, Stitcher etc. This was just recorded audio on their website. 4. Again, they charged for podcasts! It’s like charging money to listen to 104.3 FM but can get the other stations for free! 5. Did we say they were charging for episodes? Because THAT’S NOT A PODCAST!!!! There, we feel better. David found an article from Forbes [http://www.forbes.com/sites/danielnewman/2016/01/12/social-media-is-no-longer-a-marketing-channel-its-a-customer-experience-channel/#5e64d589496758c790d64967] which says that “social media is no longer a marketing channel, but a customer experience channel.” Well, this is right and wrong. First, according to David, social media was never strictly a marketing channel, but good for Forbes for recognizing this. Second, social media is indeed a customer experience channel, but it is so much more than that. Over and over David has said social media is a conversation which is where he thinks firms could get the most value. Chris shared a story about when he went on Facebook and asked his friends to share what music they were listening to. He got overwhelmed by the responses! People were sharing all kinds of wonderful genres and ideas for Chris to listen to. Chris’ friend John Cogan Coot (yo Coot!) said he wasn’t a big Taylor Swift fan but Ryan Adams covered an entire Swift album! Here’s a link to the album. By the way here’s the song David was referring to in the show: Frank Turner’s song Photosynthesis [http://bit.ly/1PltMrX]! David then heard about a cool thing Metallica did. A Canadian tribute band Sandman got a cease and desist letter from Metallica, which devastated them. Metallica heard about this and publicly said they had nothing to do with it but it came from an overzealous lawyer, whom they later fired. They also gave a big shout-out to Sandman which I’m sure made them very, very happy. Finally, a letter for the Social Media Therapists: Dear Cathartic Chris at Doctor David: I’m not sure, but I think I have social media amnesia. I keep forgetting that I post things, so I say the same things over and over. Anyway, I’m concerned because… uh, what was I saying? I think it had something to do with hot dogs. Whatever I was talking about, can you help? Thanks, Dory Chris and David suggest the following remedies: * Activities Log in Facebook * Can make changes to things you posted Hope this episode brightened your day – see ya next time, #UnscrambledArmy! . And Thanks again to our sponsor, TribeBoost [http://tribeboost.com/]! (helping you grow your Twitter audience [http://tribeboost.com/]….*14 day FREE Trial Offer… and be sure to use Coupon Code “unscrambled” for 15% OFF the first month when you sign up 😉 [https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f609.png] [http://socialmediaunscrambled.com/files/2014/03/tribeboost-logo-new.png] [http://tribeboost.com/]