Son of a Blitch
Send us Fan Mail [https://www.buzzsprout.com/1991122/fan_mail/new] In this episode of the Son of a Blitch Podcast, host George Blitch sits down with Kent Yoshimura to learn more about the history and success of Neuro [https://neurogum.com/], the brand that makes Neuro Gum & Neuro Mints. We begin by tracing back to the origins of the company, back to a dorm room in UC San Diego, almost 18 years ago. It started as a personal experiment, as Kent was training seriously in martial arts while studying neuroscience, trying to get clean energy and sharp focus without the sugar, dyes, and unnecessary additives and crashes. That search led him into early nootropics research and self-testing ingredient stacks, then into an unexpected partnership with Ryan Chen, a standout track athlete whose life changes after a snowboarding accident left him paralyzed from the waist down. The same cognitive support Kent builds for himself helped Ryan regain momentum in school, and together they found a bigger opportunity: turn proven tools like caffeine, L-theanine, and B vitamins into something accessible, portable, and normal enough to use every day. A key turning point was the format they chose. Early versions were pills in a Ziploc bag, effective but awkward and not exactly travel-friendly. "I swear, officer - these are clean energy capsules!" They choose functional gum and mints because the category is familiar and very easy to take with you, on the go. We discussed the challenges of moving into a space that has typically been dominated by larger named manufacturers and brands. They found a smaller, family run facility that would deliver their unit orders to them, and to this day, they use the same company, becoming their biggest client, by far, in the process. We also talk about the experiences that Kent and Ryan had in scaling the business. Many people may know them from their initial appearance on Shark Tank [https://www.youtube.com/watch?v=0dViu8lAQN0] and their return visit [https://www.youtube.com/watch?v=f7z_Ew_o_PQ&t=4s], as well as the social buzz from their viral campaigns on TikTok, or mentions from the massive fans of all their products. By continuing to improve upon their products, working with the right partners and building the incredible team around the brand, it is not an accident that they are leading this space and continuing to grow each year with new products, flavors, and dominating the E-commerce and retail spaces. The episode also digs into values-driven branding: partnerships and philanthropy are tied to real convictions, including ocean conservation support and a myriad of Beast Philanthropy related projects. Here are a handful of their current Gum & Mint products for you to choose from: Energy & Focus [https://neurogum.com/products/energy-caffeine-gum] Extra Strength Energy & Focus [https://neurogum.com/products/energy-focus-extra-strength-gum] Memory & Focus [https://neurogum.com/products/memory-and-focus-gum] Sleep & Recharge [https://neurogum.com/products/sleep-recharge-meltaway-mints] Calm & Clarity [https://neurogum.com/products/neuro-mints-gaba-l-theanine-calm-and-clarity-mints] Their current flavor line up is: Peppermint, Spearmint, Cinnamon, Wintergreen, Watermelon (Limited Edition) and variety packs! Make sure to visit Neurogum.com [https://neurogum.com/] today to place your orders, and be sure to follow Neuro [https://www.instagram.com/neurogum], Kent Yoshimura [https://www.instagram.com/kentaro/], and Ryan Chen [https://www.instagram.com/ryan.ryc] on their socials for the latest ness and updates! To learn more about the host, George Blitch, visit SonofaBlitch.com [https://www.sonofablitch.com/] and follow him on Instagram: @thesonofablitch [https://www.instagram.com/thesonofablitch/]
145 Folgen
Kommentare
0Sei die erste Person, die kommentiert
Melde dich jetzt an und werde Teil der Son of a Blitch-Community!