Spark Something New
Send us Fan Mail [https://www.buzzsprout.com/2398088/fan_mail/new] Episode Snapshot: What if the thing you were taught to hide became the very thing that helped you build something meaningful? In this episode, Dr. Katie is joined by sisters Nicol Varona Cancelmo and Cory Varona Corniel, co-founders of OCOA, a clean curl care brand rooted in Dominican heritage, identity, confidence, and community. Together, they explore what it means to build a business for good — one that serves people, creates impact, honors culture, and succeeds in the marketplace without losing its soul. Summary: Nicol and Cory grew up hearing messages that their natural curls were “too much,” “unruly,” or “pelo malo” — bad hair. Like so many girls and women, they absorbed the belief that something about them needed to be fixed in order to be accepted, beautiful, or professional. But their journey toward embracing their curls became much more than a beauty transformation. It became a reclamation of identity. Through curiosity, research, motherhood, health concerns, and a desire for cleaner, more nourishing products, Nicol and Cory began creating what they couldn’t find. What started in a kitchen eventually became OCOA — a purpose-driven haircare brand built to help people love their curls and themselves. This conversation is about natural beauty, cultural identity, sisterhood, entrepreneurship, perseverance, and the courage it takes to build something that reflects who you are. Nicol and Cory remind us that business can be more than a transaction. It can be an act of healing, representation, and service. Key Learnings: 1. Sometimes the thing you were taught to hide is actually part of your power. Nicol and Cory share how childhood messages about their hair shaped their confidence, identity, and sense of belonging — and how reclaiming their curls helped them reclaim themselves. 2. Business for good begins with a deeply human problem. OCOA wasn’t born from chasing a trend. It came from lived experience, cultural messaging, health concerns, and a desire to create something better for their community. 3. Purpose can fuel perseverance, but it doesn’t erase the hard. Building a values-driven business required sacrifice, patience, trial and error, and years of learning while balancing full-time work, motherhood, family, and growth. 4. Representation is not just about being seen — it’s about feeling worthy. By rooting OCOA in Dominican heritage, bilingual storytelling, and authentic cultural pride, Nicol and Cory are helping others see their beauty, identity, and story reflected back with dignity. 5. Authenticity is a business strategy — but more importantly, it’s a way of living. Their brand truly clicked when they stopped trying to look like everyone else and leaned fully into who they are. Resources: * Learn more about OCOA: ocoabeauty.com [https://ocoabeauty.com/] * Follow OCOA on Instagram: @ocoabeauty [https://www.instagram.com/ocoabeauty] * Connect with OCOA on LinkedIn: OCOA - Curly Hair Care [https://www.linkedin.com/company/ocoabeauty/] * Shop OCOA at Ulta Beauty [https://www.ulta.com/brand/ocoa?cmpid=PS_Non%21google%21PSG_MassHair_OCOA_NoDKI&CAWELAID=330000200003377331&CATRK=SPFID-1&CAAGID=189814376089&CATCI=kwd-2446199478473&CAPCID=811628426760&CADevice=c&gad_source=1&gad_campaignid=23142180423&gbraid=0AAAAAD9rLH5zm-0rQQgiNK7yl5Cz2qH4W&gclid=Cj0KCQjwornRBhCrARIsAON5exHSkh1pUxfj0tEwtBILxI80_z5CKnepSny4Uud1Dc_KkR1kosD9GFgaAvayEALw_wcB] Guest Info: Nicol Varona Cancelmo and Cory Varona Corniel are sisters, entrepreneurs, and the co-founders of OCOA, a clean curl care brand created to help people embrace their natural beauty with confidence. Inspired by their Dominican heritage and their own journeys of reclaiming their curls, Nicol and Cory built OCOA to offer high-performing, nourishing products while creating a larger movement around identity, representation, sisterhood, and self-love. As Dominican American founders, they are redefining what curly haircare can look and feel like — bringing culture, clean ingredients, and community together in a brand designed to help people be exactly who they were born to be. Connect with Katie on LinkedIn [https://www.linkedin.com/in/katie-sandoe/], Facebook [https://www.facebook.com/kathryn.katie.sandoe/], and Instagram [https://www.instagram.com/katie_sandoe/?hl=en]. You can also get free resources to help you on your purpose journey at www.katiesandoe.com [https://katiesandoe.com/].
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