Strange(r) Coordinates: Laura Kaye

Strange(r) Coordinates: Laura Kaye

In our latest episode of Strange Coordinates, we dive into the fast-moving world of consumer electronics with Laura Kaye, Global Social Media Director at Booking.com. Drawing from her years at Samsung Mobile, Laura breaks down how tech giants engineer brand love, while navigating the rising consumer craving for digital detoxes. --- Show notes: Find Laura Kaye on LinkedIn: https://www.linkedin.com/in/lauraaokaye/ [https://www.linkedin.com/in/lauraaokaye/] Find Laura Kaye on Instagram: https://www.instagram.com/lauraaokaye/ [https://www.instagram.com/lauraaokaye/] Ingenius - Samsung makes fun of iPhone X: https://www.youtube.com/watch?v=kr37mJ37WOY [https://www.youtube.com/watch?v=kr37mJ37WOY] Samsung - Ostrich (2017): https://www.youtube.com/watch?v=arpbDsa8IRU [https://www.youtube.com/watch?v=arpbDsa8IRU ] --- territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial [https://www.linkedin.com/company/weareterritorial ] Follow us on TikTok: https://tiktok.com/@strangecoordinates [https://tiktok.com/@strangecoordinates ] Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@strangecoordinates [https://www.youtube.com/@strangecoordinates] --- Show art & design by Chris Allen Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/ Marketing by Billy Silverman Episode music by Blue Dot Sessions

Thumb Kind of Wonderful (ep 18)

In our newest episode of Strange Coordinates, we’re going back to 2009: the year of Kanye at the VMAs, the Miracle on the Hudson, and the 56% market share peak of the BlackBerry. But this isn't just a nostalgia trip. We’re digging into how a tactile email machine reshaped global politics, contributed to the 2008 financial crisis, and turned us all into rats in a digital Skinner Box. Are you using your phone, or is it using you? ------ Show notes: A brief, ignoble history of the BlackBerry on Wall Street: https://www.marketplace.org/story/2011/12/13/brief-ignoble-history-blackberry-wall-street Wall Street’s ‘CrackBerry’ Withdrawal (Published 2011): https://archive.nytimes.com/dealbook.nytimes.com/2011/10/12/wall-streets-crackberry-withdrawal/ A Romance With Risk That Brought On a Panic (Published 2011): https://archive.nytimes.com/dealbook.nytimes.com/2011/12/11/a-romance-with-risk-that-brought-on-a-panic/ Clinton BlackBerry photo led to State official’s query about email account: https://www.politico.com/blogs/under-the-radar/2016/06/hillary-clinton-emails-probe-blackberry-224154 What's Behind BlackBerry Addiction: https://www.inc.com/hardware/articles/200610/blackberryaddict.html --- territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial Follow us on TikTok: https://tiktok.com/@strangecoordinates Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates --- Show art & design by Chris Allen Marketing by Billy Silverman Episode music by Blue Dot Sessions Editing by Patrick Elmore: https://www.patrickelmore.co/

Strange(r) Coordinates: Zesty Paws Shoot BTS

Usually on Strange Coordinates, we use brands as roadmaps to arrive at surprising places. Today, we’re arriving somewhere literal: a production set. We’ve pulled back the curtain on our latest collaboration with Zesty Paws to explore the friction, the "hot lights," and the specific magic that happens when creative intuition meets analytical rigor. We’re interviewing the makers and the marketers from both the territorial and Zesty Paws teams to find out what actually happens behind the monitor. --- Learn more about Zesty Paws: https://zestypaws.com/ --- territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial Follow us on TikTok: https://tiktok.com/@strangecoordinates Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates Subscribe to our newsletter: https://forms.gle/YH9y99y1d9ZVKNm28 Learn about our approach to Bot-Friendly Branding: https://www.weareterritorial.com/bot-friendly-branding --- Credits Show art & design by Chris Allen Editing by Topher Burns Marketing by Billy Silverman Episode music by Blue Dot Sessions

Branded Little Pill (ep 17)

In our newest episode of Strange Coordinates, we dive into Eli Lilly and the fine line between being a "pharmaceutical company" and "a medicine company." We track their journey from standardizing doses in the 1800s to navigating the cultural minefield of GLP-1s and a $15 billion Twitter crisis. Everyone wants to be a hero… but do they have the history to back it up? --- territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial Follow us on TikTok: https://tiktok.com/@strangecoordinates Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@StrangeCoordinates --- Show art & design by Chris Allen Marketing by Billy Silverman Episode music by Blue Dot Sessions Video editing by Patrick Elmore: https://www.patrickelmore.co/

Do Robots Dream of Brands? (ep 16)

In our newest episode of Strange Coordinates, we dive into OpenAI and the identity crisis happening across the landscape. Everyone’s racing to make emotional, cinematic ads… but do they know what they stand for? --- territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com [http://weareterritorial.com/] Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial [https://www.linkedin.com/company/weareterritorial] Follow us on TikTok: https://tiktok.com/@strangecoordinates [https://tiktok.com/@strangecoordinates] Subscribe on YouTube: https://www.youtube.com/@StrangeCoordinates [https://www.youtube.com/@StrangeCoordinates] --- Show art & design by Chris Allen Editing by Steph George Marketing by Billy Silverman Episode music by Blue Dot Sessions Video editing by Patrick Elmore: https://www.patrickelmore.co/ [https://www.patrickelmore.co/]