Why This Season Is About Story-Driven Creating

The Hidden Cost of Not Telling Stories

Stories make others feel seen. My favorite moments from the conversation with Talmage: ➤ Stories are simple ➤ The "One Way" framework (you're one way, then you change, now you're different) ➤ Take the INTERESTING stuff out of a story if it's a red herring ➤ Vulnerability is terrifying ➤ Love the daily practice of writing down one story worthy moment in your day ➤ Audiences have an incredible BS reader Follow Talmage:  ➤ https://www.instagram.com/talmagethayne?igsh=N3VyY2Z6bWFqamQ0 ➤ https://www.instagram.com/filmlaab.podcasts?igsh=M3gzaGVpNXFkODVh Follow Jacob: ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/ ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr# Follow the podcast for more conversations like this: ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D# Timestamps: 0:00 Intro + Story Bite 2:08 Helping others tell their story 9:22 Why people struggle to tell their story 13:34 The cost of not telling stories 18:33 Don't break your characters' spine 21:48 What is removed from the story 26:48 Make me CARE 32:10 What makes a story stick long after it's over? 35:37 What to do when the project goes sideways 37:43 Address the elephant in the room 40:58 Favorite stories

The Hardest Part of Storytelling

Storytelling is about saying what people feel but can’t say themselves. My favorite moments from the conversation with Adam: ➤ Story is IMPACT ➤ Cut the GOOD stuff to have a GREAT story ➤ LISTEN to your interviewee instead of just waiting to ask the next question ➤ Creating because YOU want to is a better metric than likes, comments, vanity metrics ➤ A great story makes me QUESTION further ➤ Great interview moments come from conversation, not rigid scriptingFollow Adam:  ➤ https://www.instagram.com/adamwest_cc?igsh=bGV4cGZmMGdrcGg= ➤ https://www.instagram.com/adamwest_media?igsh=ZWJ3dDFsOXljajdsFollow Jacob: ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/ ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr#Follow the podcast for more conversations like this: ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D# Timestamps: 0:00 Intro + Story Bite 1:51 Story is IMPACT 4:36 How to pull the story out of people 10:29 If it doesn't add to the story, CUT it 14:39 Get EMOTION out of people 17:00 Are we attention seekers? 20:41 Imperfect content 24:34 Creating out of DESIRE 26:17 Cracker Barrel / Jaguar rebrand 32:25 Honoring new and old audiences 33:32 Actually benefiting my brand 37:58 What makes a story stick with you long after it's over? 40:45 Books vs movies story 43:02 Make me question further 46:01 The HARDEST stuff to cut 50:54 Why we STRUGGLE to tell our story 55:01 How story impacts TECHNICAL decisions 59:51 HUMANIZE your subjects

Why STORY is the difference (in a world of AI)

Solo episode today, I spill some thoughts on wanting to create just because. Also thoughts on learning a craft vs technology, and breaking down some industry buzzwords like "authenticity" "consistent" "transparency" etc Hope you enjoy!  My socials: ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/ ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr# Follow the podcast for more conversations like this: ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#

The 12 Story Archetypes That Secretly Control Your Life

What story archetype are you living? In this episode, I sit down with marketer Ben Anderson to explore the 12 foundational character archetypes developed by Joseph Campbell and Carl Jung, and how they shape not just movies, but our lives. Most people know the Hero’s Journey. Very few understand the archetypes behind it. We talk about: ➤ The 12 core archetypes that show up in every timeless story ➤ The difference between your resting story and your aspirational story ➤ Why brands fail when they tell the wrong story ➤ How culture swings like a pendulum between archetypes ➤ Why I stopped telling a “success” story and leaned into the Creator Ben shares how he went from being publicly called the worst marketer in his class… to managing marketing for two of the fastest-growing companies in Utah, all because he learned how to see story correctly. But this episode isn’t about marketing. It’s about understanding. Story is the lens through which you see the world. And when you learn someone’s story you connect with them in a way that isn’t transactional. Follow Ben:  ➤ https://www.linkedin.com/in/ben--anderson/ Follow Jacob: ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/ ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr# Follow the podcast for more conversations like this: ➤ https://www.instagram.com/successisamythpod/?igsh=MThhNXJmcWVvazB0aQ%3D%3D#

Why This Season Is About Story-Driven Creating

WELCOME TO SEASON 2 In this episode I'll go over why the rebrand is happening, and what's to come in this next season of To Create Is Human.