Katie Bullard, Chief Growth Officer at DiscoverOrg

Katie Bullard, Chief Growth Officer at DiscoverOrg

How Katie Bullard, Chief Growth Officer at DiscoverOrg decreased leads while exponentially growing pipeline.

[Ep 52] VisionEdge's Marketing President; No Business Without the Customer

Laura Patterson, VisionEdge's Marketing President is an expert in proving and improving the value of Marketing and a trusted advisor with global customer engagement expertise within the technology, financial services, life sciences, and manufacturing industries. Highlights for this week: Lifecycle, NOT Funnel Customer Experience isn't Owned by Marketing

[Ep 51] Demandbase's John Dering & Peer-to-Peer Solutions

Demandbase's John Dering talks about how they align Customer Success and Marketing to decrease churn and expansion. He shares how they work closely during onboarding to improve their ABM practices.

[Ep 50] Successly Live: Second City's VP of Marketing; Customer Nurturing Tactics

Marilyn Cox, VP of Marketing is leading The Second City's push into B2B. Most of you are probably aware of their world-class comedy shows and incredible actors they have launched. Recently they created a B2B offering, The Second City Works, to take their insights around improvisation to help companies grow. Marilyn describes how she leverages The Second City's B2C data to grow their B2B initiative.

[Ep 49] Successly Live: SiriusDecisions’s Matt Senatore; ABM & Customer Success

Matt Senatore, is the Service Director for Account Based Marketing at SiriusDecisions. We discuss how ABM is affecting Marketing & Customer Success after the sale. Matt shares their findings after interviewing 250+ Marketing Leaders. I believe we are on the verge of a unification of Success & Marketing!