Tales From the Beat Episode 140: Noreen Pratscher

Tales From the Beat Episode 140: Noreen Pratscher

She's been a top comms exec everywhere from General Motors to companies in the healthcare, home improvement and bedding industries, and now Noreen Pratscher runs her own consultancy, Pratscher Communications. She and host/journalist, Ed Garsten take on the subject of "earned media" and why it's still important in an AI world, effective, and ineffective, media training and early wins for Pratscher Communications.

Tales From the Beat Episode 139-Broadcast Journalist Jeff Gilbert

Longtime WWJ, Detroit journalist Jeff Gilbert's career has taken him from covering Dr. Death, Jack Kevorkian to becoming the foremost broadcast automotive beat reporter in the nation, often heard on the former CBS Radio News Network. He and host, journalist Ed Garsten, talk about the end of that network, where broadcast news is going, the auto beat they both cover and some of the interesting characters Jeff's covered over the year in the auto industry.

Episode 138: Auto Journalist Greg Migliore

Auto journalist Greg Migliore is back to just talk cars with host, journalist Ed Garsten. Greg discusses a couple of new vehicles he's driven lately, the Lincoln Navigator and Land Rover Defender OCTA. The guys also discuss new car trends, the art of reviewing vehicles and why Ed doesn't review vehicles anymore.

Tales From the Beat Episode 137-Communicator/Podcaster Christopher Barger

Communicator/Podcaster Christopher Barger discusses with host Ed Garsten coverage of the recent shooting at the White House Correspondents Association dinner, getting the word out as the number of journalists diminishes, how to get through partisan noise, and his new podcast.

Tales From the Beat Episode 136

After a career that spanned more than two decades at CNN and years as an independent producer, David Bernknopf found himself looking for work and found it running an investigative unit at a TV operation in Alaska. He wrote a novel informed by his experiences in the 49th state that's humorous but also takes on serious journalistic issues. He discusses "Two Years on Another Planet...or is it Alaska," the issues he encountered, plus the state of journalism and CNN with former CNN colleague and podcast host Ed Garsten.