The Content Marketer Identity Crisis, with Alex Hilleary

Is This Business? | 20 Years of Building Wistia with Chris Savage & Brendan Schwartz

Twenty years ago, Chris Savage and Brendan Schwartz thought they'd build a company, sell it in six months, and move on. Instead, they built Wistia. In this special anniversary episode of Talking Too Loud, the best friends turned co-founders look back at the moments that shaped Wistia—from a house full of roommates in Cambridge and a near-deal with HBO to growing Wistia into one of the leading video platforms for businesses. With surprise guests, old videos, a few embarrassing stories, and plenty of hard-won lessons, Chris and Brendan revisit two decades of friendship and entrepreneurship, reminding us that building a company is ultimately about the people you build it with. Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on Instagram [https://www.instagram.com/talkingtooloudpod/] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]

The Content Marketer Identity Crisis, with Alex Hilleary

For years, content marketing had a pretty clear playbook: create content, rank in search, drive traffic, and generate leads. Today, that playbook is changing fast. AI is reshaping workflows. Search behavior is evolving. New channels are emerging. And marketers who once specialized in blogs and SEO are now being asked to think about video, podcasts, newsletters, audience building, and much more. As CEO of Superpath, a community of more than 18,000 content marketers, Alex Hilleary has a front-row seat to how the profession is changing—and the questions marketers are asking as they try to adapt. In this episode, we discuss: • Why content marketing is becoming harder to define • The rise of the marketing generalist • Whether specialists still have a place on modern teams • How AI is changing content workflows • Why experimentation is becoming a competitive advantage • The channels content marketers are investing in now • What the future of content marketing might look like Links to Learn More: Follow Alex Hilleary on LinkedIn [https://www.linkedin.com/in/alex-hilleary/] Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on Instagram [https://www.instagram.com/talkingtooloudpod/] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]

Why Original Insights Matter More Than SEO (with Noah Greenberg)

For years, brands could rely on SEO, paid ads, and sheer content volume to drive attention. But that playbook is starting to break down. In this episode of Talking Too Loud, Chris Savage sits down with Noah Greenberg, CEO of Stacker, to unpack why more brands are starting to act more like media companies — and what it actually takes to earn attention in an AI-saturated world. They explore the biggest mistake brands make when investing in content, how companies are building media ecosystems through original reporting, and why telling the kinds of stories only you can tell are a brand’s biggest competitive advantage. Links to Learn More: Follow Noah Greenberg on LinkedIn [https://www.linkedin.com/in/noahg/] Follow Chris Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on Instagram [https://www.instagram.com/talkingtooloudpod/] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]

Video Is Changing Fast—Here’s What Actually Matters (with Sam Balter and Meg Dalessandro)

Video isn’t just growing—it’s changing, fast. And if you’re investing in it, the rules probably feel a little unclear right now. So instead of guessing at what’s working, we went to the data. Wistia surveyed nearly 1,000 video professionals for our 2026 State of Video report—and in this episode, Chris Savage sits down with content strategists Sam Balter and Meg Dalessandro to crunch the numbers, share surprising stats, and discuss the most compelling takeaways. They cover why distribution is becoming just as important as creation, how AI is changing who makes video, and why engagement—not views—is now the metric that matters most. If you’re making videos for your brand, this will help you understand what to filter out, where to double down, and what to focus on next. Links to Learn More: Follow Sam Balter on LinkedIn [https://www.linkedin.com/in/sambalter/] Follow Meg Dalessandro on LinkedIn [https://www.linkedin.com/in/creativeblob/] Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on Instagram [https://www.instagram.com/talkingtooloudpod/] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]

Do Marketers Need a Personal Brand? (with Carmen Vicente)

If you’re working in marketing or social, these days, it often feels like you’re expected to show up publicly, build an audience, and have a point of view of your own. So when did that happen? And is it actually required? This week, Chris Savage sits down with Carmen Vicente, Content and Social Lead at Slate who’s done both—led content strategy for brands and showed up as a creator in her own right. Together, they unpack: Why personal accounts now outperform company channels What you learn when you’re the one hitting publish And the real tradeoffs that come with being more visible online They also explore how algorithms—not just culture—are driving this shift—and why this might be less about personal preference and more about how the system works today. If you’ve ever wondered whether you need to start building a personal brand, this episode is for you. Links to learn more: Follow Carmen on LinkedIn [https://www.linkedin.com/in/carmen-vicente/] Follow Savage on LinkedIn [https://www.linkedin.com/in/cjsavage/] Subscribe to Talking Too Loud on Wistia [http://wistia.com/series/talking-too-loud] Watch on YouTube [https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ] Follow Talking Too Loud on Instagram [https://www.instagram.com/talkingtooloudpod/] Follow Talking Too Loud on TikTok [https://www.tiktok.com/@talkingtooloud] Love what you heard? Leave us a review! On Apple [https://podcasts.apple.com/us/podcast/talking-too-loud-with-chris-savage/id1525785118] On Spotify [https://open.spotify.com/show/21btwSaqoaF8SDxmwcLMIQ?si=ded6cd65426e4bbc]