Teacher Business School: TPT, Homeschool, & Beyond
Are your Teachers Pay Teachers (TPT) resources missing one of the biggest factors that influences buying decisions? If you don't have a preview on every product in your store, including your bundles, you could be missing out on sales without even realizing it. In this episode, Lindsay explains why previews matter so much, shares data directly from Teacher Pay Teachers (TPT) buyer research, and walks you through a simple process for identifying products that need previews. You'll also see real examples of effective previews for individual resources, bundles, and full curriculum products, along with practical tips you can implement this summer. Key Discussion Points: [00:00:41] Why Product Previews Matter Research from the Teacher Pay Teachers (TPT) Town Hall survey found that 73% of teachers rank detailed previews among their top three purchasing considerations, making previews one of the most important conversion tools in your store. [00:01:22] Find Products Missing Previews Learn how to quickly identify products without previews by using your Teacher Pay Teachers (TPT) Product Statistics dashboard, even if you have hundreds of resources in your store. [00:02:22] Why Bundles Need Their Own Preview Even though bundle listings display previews from individual products, buyers rarely click through dozens of resources. A dedicated bundle preview helps summarize everything included and makes purchasing easier. [00:02:53] Organizing Curriculum Bundles Lindsay explains why she sometimes avoids the bundle tool for large curriculum products and instead creates organized downloadable files while still offering a discounted bundle price. [00:03:31] What Makes an Effective Bundle Preview Discover the essential elements of a high-converting bundle preview, including mockups, product highlights, what's included, unit breakdowns, and customer testimonials. [00:04:39] Preview Strategy for Smaller Bundles See how to structure previews for multi-resource bundles by showcasing each included product, explaining teacher benefits, and helping buyers quickly understand the value. [00:05:29] What to Include in Individual Resource Previews Highlight guided notes, answer keys, differentiation, video lessons, resource features, and other teacher-friendly benefits using both visuals and concise text. [00:06:11] Your Summer Homework Identify every product missing a preview, then create previews for each one using the free Canva template or your preferred design program to help increase future sales. Resources Mentioned: • Free Canva Preview Template [https://learn.lindsaybowden.com/preview] • TPT Product Statistics Dashboard Connect further: 1. Sell Education Workbooks with Amazon KDP: https://lindsaybowden.com/KDP 2. Earn 3-4 figures per month on TPT | https://lindsaybowden.com/start 3. Start or grow your TPT email list | https://lindsaybowden.com/email 4. And make sure to follow me! https://www.tiktok.com/@lindsay.bowden and http://instagram.com/lindsaybowden 5. Watch full episodes on Youtube + Subscribe: https://www.youtube.com/@Lindsay.Bowden?sub_confirmation=1 Resources mentioned may contain affiliate links. If you purchase through these links, I may earn a small commission at no additional cost to you. I only recommend products and resources I truly love and use myself.
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