Tech Boss Diaries: Untold Stories of Asia’s Tech Leaders
Pasha is a seasoned product designer with around 10 years of experience, having started his career in 2015. His diverse background spans from AR/VR design—where he helped create Indonesia's first virtual shopping mall experience—to branding agencies and large corporate fintech roles. He views the current AI revolution as a major product evolution that gives everyone the "superpower" to build and create, significantly blurring the traditional boundaries between designers, product managers, and engineers. Key Learnings and Advice on Business and Technology: * Disruption: AI tools like Canva, Claude, and NotebookLM are democratizing the design process. To cut costs, businesses are now training existing staff to use AI subscriptions rather than hiring fresh graduates. * Adaptation: As design becomes more accessible, professionals must transition into problem-solving curators and art directors. Designers can use AI to rapidly iterate on prototypes created by product managers, drastically speeding up collaboration and stakeholder approvals. * Critical Skills: Because AI can easily generate templated designs, a designer's true differentiators are strong stakeholder management and a highly cultivated "taste," which is built through continuous practice and referencing. * Career Structure & Motivation: In a challenging Indonesian job market with limited junior hiring, professionals should protect their creativity by curating personal mood boards with apps like "my mind", study how other disciplines use AI, and always stay true to their personal values.
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