The 1° Effect Podcast-The Formula for a High-Performance Life, One Degree at a Time
To achieve massive results over time, financial advisors must shift their focus away from random acts of marketing and commit to a structured ecosystem driven by clarity and consistency. Welcome to another episode of The One Degree Effect Podcast, where small shifts create massive results over time. Coach Paul is joined by Norm Schriever, the founder of 7th Wave Media and the creator of The Perfect Marketing Plan™️, a structured marketing system built for and with financial advisors. Norm is here to dismantle the biggest trap holding financial advisors back: random acts of marketing. This conversation shifts the focus away from sporadic, "whack-a-mole" tactics, revealing that most advisors don't actually have a marketing problem. They have a clarity and consistency problem. Whether you are a seasoned industry veteran or a new financial advisor, get ready for a blueprint for turning marketing chaos into a scalable lead-generation engine. Creating a marketing blueprint for financial advisors: * The Clarity and Consistency Problem: Most financial advisors do not suffer from a marketing problem; rather, they struggle with a lack of strategy and consistency, often falling into a "whack-a-mole" approach by trying everything and mastering nothing. * The Purpose of Digital Marketing: Digital marketing and tools like AI are not meant to replace human relationships. Instead, they serve to augment them, building trust and familiarity to successfully push prospects toward meaningful interactions. * The Generational Shift in Referrals: While over 60% of current advisory business comes from traditional referrals, younger generations (under 40) rely heavily on digital reputation. Advisors must adapt by diversifying into both digital marketing and old-school networking. * The "Perfect Marketing Plan" Ecosystem: Norm from Seventh Wave Media outlines a battle-tested, done-for-you marketing system developed alongside a financial advisor. This compliant ecosystem combines video content, structured email marketing, and web design to keep advisors top-of-mind. Find Norm here: https://7thwavemedia.com/ [https://7thwavemedia.com/]
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