The 22 Show Ep 9 | Why Most SaaS Partnerships Fail and How to Fix Them ft. Issac Betanzos

The 22 Show Ep 10 | A GTM Maestro's Playbook in the AI Age ft. Alex Scholz

In this episode of The 22 Show, Tejas Kinger interviews Alex, a leader in the GTM space, discussing the evolution of go-to-market strategies for SaaS companies, the impact of AI, and the importance of understanding customer needs. Alex shares insights from his diverse background, including his journey from music production to tech, and emphasizes the significance of metrics, global strategies, and the balance between horizontal and vertical SaaS. The conversation also touches on the role of AI in enhancing sales processes and the importance of maintaining human connections in business. * Learn more about SaaS22 here: https://about.saas22.com/ * Read Alex's full interview here: https://app.saas22.com/story/44/blog * Follow SaaS22 on LinkedIn for more such content here: https://www.linkedin.com/company/saas22/

The 22 Show Ep 9 | Why Most SaaS Partnerships Fail and How to Fix Them ft. Issac Betanzos

In this episode of The 22 Show, we sit down with SaaS partnerships veteran Isaac Betanzos to unpack one of the most persistent challenges in the industry: why most SaaS partnerships fail. With over a decade of experience building and scaling partner ecosystems across the globe, Isaac shares a masterclass on the strategy, psychology, and tactics required to turn partnerships into a powerful growth engine.Whether you're a partnership leader, a SaaS founder, or a professional looking to master the art of strategic alliances, this conversation is packed with actionable insights, real-world examples, and a clear roadmap for building partnerships that last. * Read Issac's Full Interview with SaaS22 here: https://app.saas22.com/story/43/why-saas-partnerships-fail-how-to-fix-them * Learn more about SaaS22 here: https://about.saas22.com/ * Follow SaaS22 on LinkedIn for more such content here: https://www.linkedin.com/company/saas22/

The 22 Show Ep 8 | The only Product Hunt masterclass you’ll ever need: a deep-dive with Laura Cruickshanks

In this in-depth conversation, SaaS22 host Tejas sits down with Laura Cruickshanks, Co-founder of Atlas, to deconstruct her incredible journey and the tactical playbook behind her team's recent launch success. Laura shares candid stories, hard-won lessons, and the strategies that founders can apply to their own GTM motions in 2025. This isn't just about a launch—it's about building a company culture of "extreme alignment," embracing the power of community, and knowing when to pivot. * Read Laura's Full Interview with SaaS22 here: https://app.saas22.com/story/42/atlas-cracked-product-hunt-laura-cruickshanks * Learn more about SaaS22 here: https://about.saas22.com/ * Follow SaaS22 on LinkedIn for more such content here: https://www.linkedin.com/company/saas22/ * Learn more about Atlas: https://www.runonatlas.com/

The 22 Show Ep 7 | Your SaaS sales blueprint for 2025 and beyond ft. Shuba Baskaran

In this episode, we sit down with Shuba Bhaskaran, a former programmer turned sales leader, to uncover the honest truths behind her transformation—and how she built a sales career grounded in empathy, adaptability, and modern tools like AI.Whether you're a sales professional, founder, startup leader, or just exploring the human side of business, this conversation is packed with real-life stories, tactical insights, and reflections on navigating change.🎯 What You'll Learn:How Shuba transitioned from programming to leading sales teams• The biggest shifts in the sales landscape• Foundational sales challenges—and how she overcame them• How AI is reshaping sales, both for better and worse• Why empathy matters more than ever in cold calls, negotiations, and hiring• Shuba’s favorite books, podcasts, and resources for continuous growth * Read Shuba's Full Interview with SaaS22 here: * Learn more about SaaS22 here: https://about.saas22.com/ * Follow SaaS22 on LinkedIn for more such content here: https://www.linkedin.com/company/saas22/ * Learn more about Paperflite here: https://www.paperflite.com/

The 22 Show Ep 6 | The Unfiltered Truth About Demo Day ft. Nick Armstrong (Chirp)

What really happens behind the scenes of a startup accelerator Demo Day? 🚀In this raw and insightful interview, Nick Armstrong, founder of CHIRP, shares his journey through the Startmate accelerator, offering an inside look at how his team pivoted to a conversational AI sales assistant just weeks before their Demo Day pitch. 👉 Discover: • The high-pressure reality of preparing a pitch while overhauling a product • How customer feedback led to a bold pivot • The true goals of Demo Day: funding, customers, or awareness? • Nick’s unfiltered advice for early-stage founders: rehearse, lean on mentors, and embrace the chaos (and maybe wear a chicken hat 🐔) * Read Nick's Full Interview with SaaS22 here: https://app.saas22.com/resources/story/39/unfiltered-truth-demo-day-nick-armstrong-chirp * Learn more about SaaS22 here: https://about.saas22.com/ * Follow SaaS22 on LinkedIn for more such content here: https://www.linkedin.com/company/saas22/ * Learn more about Chirp: https://www.trychirp.com/