The Comms Exec Podcast

Episode 6: Queen Digital

1 h 0 min · 6. März 2021
Episode Episode 6: Queen Digital Cover

Beschreibung

[https://images.squarespace-cdn.com/content/v1/5ad113029f8770bff0168eb8/dd185722-40a0-4f6f-8203-ffcc1204e56e/Queen.JPG?format=1000w] In the middle of the pandemic, Queen gathered everything she’d learned over the past 5 years about business psychology, marketing, and sales and supported her husband as he turned an idea into a huge second source of income and as a result learned the formula to creating a 6-figure side hustle. She says now it’s your turn to learn from her in her brand new marketing course for entrepreneurs and small businesses.

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Episode Episode 10: Revitalizing BlackBerry Cover

Episode 10: Revitalizing BlackBerry

[https://images.squarespace-cdn.com/content/v1/5ad113029f8770bff0168eb8/6f1fc1bc-5d9c-4b94-b2dd-c8a8a3631a7b/IMG_6634.png?format=1000w] In this episode, I sit down and pitch a full communication brief proposing how to revitalize BlackBerry as a brand to re-enter the smartphone market. Could BlackBerry make a comeback? In this episode, I break down how I would harness a new target audience, brand proposition, and marketing plan with key messaging to bring the OG back to the main stage. Click ‘Play’ above to start strategizing with me! Today, I sat down and broke down in a full communication brief how I would revitalized BlackBerry to come back to the smartphone market to dominate in a world where security is a lesson learned at the expense of the average smartphone user. In this 45-minute episode we will cover: * BlackBerry’s history and downfall * The brand’s problem statement that we tackle with my strategy * It’s new target audience * Consumer insights to shape and direct messaging * Brand Imperatives: SWOT analysis * Communication objectives to be used in advertising * Brand propositioning support * Creative direction for advertising * Digital media planning strategy: the marketing mix

10. März 20251 h 0 min