The AI Space Podcast
In this episode, the Host, Sanjay Kalluvilayil, sits down with Sandeep Kondury, Founder and CEO of feat., to explore why the marketing world is broken, how AI is rewriting the rules of distribution, and why "featured marketing" is replacing SEO as the new growth playbook for founders and creators. 💠 Key Insights1. Why Featured Marketing Is Replacing SEO in the AI Era2. Why You Now Market to Two Layers: Humans First, AI Always3. Why Lingo Leverage Is the One Common Feature of Successful Companies--------------------------------------------------------------------⚡ The Show Log - Season 2 | Episode 16🎙️ Guest: Sandeep Khondury | Founder & CEO | feat.📍 Austin, TX🎙️ Host: Sanjay Kalluvilayil | Founder & CEO | Stonehaas Advisors | Creator | The AI Space Podcast📍 Dallas, TX🔔 Subscribe - Real world insights for AI Founders & Start-ups!Guest Links:🌐 feat.: https://feat.press/Key Links:🌐 Website: https://theaispacepodcast.ai📅 Calendar: https://calendly.com/sanjay-stonehaasadvisors/ai-advantage-15-min🔗 Platforms: https://theaispacepodcast.ai/platforms📬 Newsletter: https://newsletter.theaispacepodcast.ai/📝 Transcript: https://theaispacepodcast.ai/s2-e16-featured-marketing-sandeep-kondury👤 Guest BioSandeep Khondury is a venture capital associate and founder building tools at the intersection of media, distribution, and AI. A TED Editor's Pick speaker, he has worked with 1,400+ startups and helped deploy over $10M in early-stage capital, developing his thesis on "lingo leverage" and how language predicts startup outcomes.💠 Company Bio:feat. is an AI-powered distribution platform that helps founders and creators instantly find the trusted newsletters, podcasts, communities, and creators that drive real influence with their ideal audience, removing the guesswork from distribution and compounding growth across both human and AI discovery layers.📈 Host Bio: Sanjay Kalluvilayil is a visionary leader on a mission to help AI businesses win clients, convert sales, and scale operations to maximize cash flow and valuation. As a trusted advisor and fractional CXO, I bring 30+ years of strategic and execution expertise from Big 4 consulting to Fortune 500 transformation to startup acceleration.🎯 Company Bio: At Stonehaas Advisors, we work with AI founders and businesses to overcome growth and cash flow challenges by designing and executing GTM strategies that drive organic growth, successful capital raises, and strategic exits.Chapters0:00 Trailer: Use AI to Find the Exact Channels That Reach Your Audience1:53 Host Intro2:43 Key AI Trends - Marketing, Coding & Content Creation3:06 Top AI Strategies - The Featured Marketing Playbook5:25 Guest Intro - Sandeep Khondury | feat.6:21 AI Journey - Seattle VC to Austin Founder8:00 TED Talk & Lingo Leverage Thesis9:48 Why AI Slop Is Killing Marketing Trust11:42 Founding feat. - From $3K Launch Week to Traction12:20 ICP & Target Verticals13:04 AI-ML Architecture & Tech Stack14:18 Favorite LLMs - Opus, Codex & Cursor16:58 Marketing to Two Layers - Humans & AI18:32 Breaking Through a Crowded Niche19:04 Niching Down - The AI Founder Playbook22:11 Why The AI Space Podcast?26:30 How feat. Found Sanjay - Product in Action27:04 Featured Marketing - Real Customer Examples30:21 Sales, Marketing & The First 100 Customers41:32 Reskilling & Workforce Disruption44:22 Ethical & Responsible AI46:54 Final Thoughts - Focus on Revenue, Not Funding50:18 Show OutroAI, Artificial Intelligence, AI Podcast, AI News, Tech News, Featured Marketing, AI Distribution, AI Marketing, SEO vs AI, GEO, Generative Engine Optimization, AI Visibility, Founder Marketing, Startup Marketing, AI DiscoveryJoin the AI Revolution - Artificial Intelligence Insights for AI Startups & Founders!#FeaturedMarketing #AIVisibility #FounderMarketing #AIMarketing #StartupMarketing #GEO #SEO #AIPodcast
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