Being a Creative in a Corporate World & Figuring Out What the Heck to Do with Guest, Casie Shimansky

Being a Creative in a Corporate World & Figuring Out What the Heck to Do with Guest, Casie Shimansky

Casie Shimansky, fellow creative and fellow anxious marketer, shares how she stumbled her way into marketing as an early adopter of social media. Casie captures brands culture with unique storytelling and employee engagement. She has won several awards for her accomplishments, raised over $150K for St. Baldrick's Foundation, and volunteers with her therapy dogs. Disclaimer:https://www.anxiousmarketers.com/disclaimer [https://www.anxiousmarketers.com/disclaimer] Music by Kimi Arquines.

Our First Guest, Maintaining a Learning Mindset, Being More than Your Job Title

In this episode of the Anxious Marketers podcast, we welcomed our very first guest—Hannah and Mia’s boss at Stax Payments, the VP of Marketing, Ray Lau. Ray is an empowering leader with expertise in customer marketing, ABM, product marketing, and more. Hannah and Mia dive in to ask him about his career trajectory, navigating stress and keeping a learning mindset. Music by Kimi Arquines.

Sales Vs. Marketing, Building a Strong Relationship, Customer Journey Maps

In this episode of the Anxious Marketers podcast, we dive into Sales versus Marketing, developing new skills, working in startups, customer journey maps, the adrenaline of sales and more. Is sales vs. marketing a legend, myth or fact? Should sales and marketing be best friends? Does pursuing a new degree or credential always mean a new career? How do you mend the relationship between sales and marketing or other departments at work? We chat about these hot topics and more:(1:20) sales v marketing intro * (1:30) legend, folklore, myth * (1:45) what we’re proud of! * (2:00) Hannah proud of presentations * (3:07) Mia proud of GRADUATING * (4:12-6:00) back end v front end coding * (6:00-8:00) developing new skills * (10:00) Mias thoughts on sales v marketing * (23:40-24:00) marketing being like an armory * (27:00-35:00) customer journey map * (35:00) working at startups * (36:00) repairing the relationship with sales * (37:38) introductions are a good time for repair * (39:00) Mia talking about fresh starts/repairing sales + marketing * (42:00) where does the disconnect start? * (45:00) moving to the same island, we have the same goals * (46:00) attrition * (47:00) customers want a consistent experience * (48:00) marketing bringing in the wrong leads * (49:00) following up with sales people * (49:43) events and leads - handling lists after events * (50:00) timing of reaching out to leads * (51:40) newsletters * (52:38) nurturing and staying top of mind * (53:54) would you ever want to work in sales Disclaimer:https://www.anxiousmarketers.com/disclaimer [https://www.anxiousmarketers.com/disclaimer] Music by Kimi Arquines.

Showing Up Authentically at Work, Introductions, Thought Leadership, and Mental Health

Welcome to S1:E1 of The Anxious Marketers Podcast! In this episode, Mia and Hannah kick-off the Anxious Marketers podcast by diving into how they started in marketing, thoughts on thought-leadership, and why being authentic at work is totally okay. Some other hot things that are discussed: * (0:20) Who are Mia Reid and Hannah O'Brien? * (1:25) How we got started in Marketing * (1:30) How did Mia get started in marketing? * (3:17) How did Hannah get started in marketing? * (6:40) What is thought leadership? * (6:40) What is a thought leader? * (11:33) Sending emails to the wrong person * (14:00) Mental Health Days and being yourself at work * (17:00) Why being authentic at work matters * (17:06) Is it okay to be yourself at work? * (22:07) What does the gold star mean? * (27:00) What we're proud of from the last 7 days Disclaimer: https://www.anxiousmarketers.com/disclaimer [https://www.anxiousmarketers.com/disclaimer] Music by Kimi Arquines.