The Art of Succession
This GPT has already supported hundreds of multi-generational businesses through complex transitions, and I’ve translated that experience into a free Custom GPT available on our website. Explore it here: https://bit.ly/art-of-succession-our-GPT [https://bit.ly/art-of-succession-our-GPT] ------------------------------------------------ Want to be a guest on our podcast? Apply and share your expertise with our audience at https://www.podmatch.com/member/artofsuccession [https://www.podmatch.com/member/artofsuccession] ------------------------------------------------ Welcome to The Art of Succession Podcast [https://www.linkedin.com/company/art-of-succession-podcast/]. Host Barrett Young, CPA [https://www.linkedin.com/in/barrettyoung], talks with Brian Calvert [https://www.linkedin.com/in/brian-calvert-31aa3a49/], Company Owner at Business Health Market [https://www.linkedin.com/company/business-health-market/] and Managing Partner at HST of Western New York Inc, about transitioning from commercial property management into the health insurance industry and building a growing agency. Brian shares lessons from launching his business, hiring and developing agents, and expanding through the acquisition of a book of business to add group benefits services. He also discusses how a consultative approach, strong client relationships, and strategic networking drive growth, along with insights on employee benefits, mergers, and how business owners can make better decisions around insurance and long-term planning. Brian Calvert shares his journey from commercial property management into the health insurance industry, where he built and grew his own agency from the ground up. He explains how planning his career transition, focusing on sales skills, and developing a team helped him create a sustainable business. Brian discusses expanding through the acquisition of a small book of business, which allowed him to enter the group benefits market and grow through referrals. He also highlights the importance of client service, strong relationships, and a consultative approach in driving long-term success. Today, Brian continues to scale his business by supporting small employers, improving employee benefits strategies, and helping clients make informed decisions during growth and change. Key Takeaways: * Brian Calvert transitioned from commercial real estate to build a health insurance agency from scratch. * How focusing on a few core products and strong sales skills supported early growth. * Lessons from acquiring a small book of business to expand into group benefits. * Why client service and relationships are key to retention and long-term success. * His work today focuses on helping small businesses improve benefits and support employee needs. Here are a few quotes from the episode: * “I really enjoy seeing other people succeed.” - Brian Calvert * “Stay in your lane and become an expert in what you do.” - Brian Calvert * “People will leave a job for better benefits even for less money.” - Brian Calvert Join Brian Calvert, owner of Business Health Market, as he shares lessons from transitioning out of commercial property management to build and grow a health insurance agency. He explains how focusing on sales, building a strong team, and expanding through acquisition helped him scale into new markets like group benefits and support small businesses. Episode Highlights [00:00] - Teaser [01:57] - Host introduces Brian Calvert [02:27] - From mall manager to health insurance broker [04:59] - How helping mall tenants sparked his entrepreneurial drive [06:18] - Planning a two-year exit to fund his new business [07:41] - Risks & rewards of a mid-career lateral move [12:38] - Early failure: spreading himself too thin [14:43] - Why he bought a book of business in 2024 [18:03] - Seller handoff: three months of introductions & flying to clients [19:58] - How acquisition leapfrogged website & credibility hurdles [24:18] - Group benefits vs. individuals: longer sales cycles [26:24] - Differentiating through service & quarterly check-ins [31:11] - Building a team from day one to help others succeed [35:56] - Coaching agents through industry changes with honesty [39:12] - Putting a retention clause in his acquisition contract [41:46] - M&A advice: who controls employee benefits after a deal? [46:14] - Using the natural cushion between merger timing and plan renewals [48:57] - Biggest trend in benefits: mental health & 0 copays [51:43] - The myth that entrepreneurs have immediate freedom [52:17] - What he wants his successor to remember: listening with kindness FOLLOW THE GUEST: * Brian Calvert - LinkedIn: https://www.linkedin.com/in/brian-calvert-31aa3a49/ [https://www.linkedin.com/in/brian-calvert-31aa3a49/] * Company LinkedIn (Business Health Market): https://www.linkedin.com/company/business-health-market/ [https://www.linkedin.com/company/business-health-market/] * Company Website (Business Health Market): https://businesshealthmarket.com/ [https://businesshealthmarket.com/] FOLLOW THE HOST: * LinkedIn: https://www.linkedin.com/in/barrettyoung [https://www.linkedin.com/in/barrettyoung] * Company LinkedIn: https://www.linkedin.com/company/gwcpa/ [https://www.linkedin.com/company/gwcpa/] * Website: https://gwcpas.com/ [https://gwcpas.com/] * Email: bey@gwcpas.com [bey@gwcpas.com] FOLLOW THE PODCAST: * Apple Podcast: https://podcasts.apple.com/us/podcast/the-art-of-succession/id1742796896 [https://podcasts.apple.com/us/podcast/the-art-of-succession/id1742796896] * YouTube: https://youtube.com/@artofsuccession [https://youtube.com/@artofsuccession] * Spotify: https://open.spotify.com/show/7uhogBxFKWAAetAbD8TVQR [https://open.spotify.com/show/7uhogBxFKWAAetAbD8TVQR?si=56f12163da1f407a] * LinkedIn: https://www.linkedin.com/company/art-of-succession-podcast/ [https://www.linkedin.com/company/art-of-succession-podcast/] * Website: https://gwcpas.com/podcast [https://gwcpas.com/podcast]
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