The Brainiac Blueprint
In this episode of The Brainiac Blueprint Podcast, Kyle Lambert sits down with Wesleyne Whittaker, Founder & Chief Transformation Officer of Transformed Sales, to break down what actually drives sustainable revenue growth - especially in complex, long-cycle sales environments. Wesleyne shares her journey from chemist → international sales leader → fractional CRO, and introduces her powerful BELIEF selling framework, designed to help sales teams reset their mindset, sharpen their execution, and stay consistent month after month. She also explains how she thinks about AI in sales training - and why the inputs matter more than ever.
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