100: Celebrating 100 Episodes of Brand & Market!

105: Taking Over a Short-Term Rental Listing With Existing Reservations

What do you do when purchasing a property that is already a short-term rental? In this second episode of the short and sweet summer series, I’m sharing my recommendations for taking over an existing listing and what we’ve previously done in this situation. Time-stamps: The surprise booking on closing day (1:10) Allow the previously booked reservations to continue (2:13) Cancel the previous reservations and send them your link to re-book (3:23) Cancel the previous and start completely fresh (4:32) 20% off your annual subscription of Lodgify (4:43) Another solution through our property management system (5:55) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]

104: The Best Property Management System For a Custom Direct Booking Site

What Property Management System (PMS) should you use to create your custom direct booking site? In this first episode of the short and sweet summer series, I’m ranking a number of property management systems in terms of the best user experience and site customization. Time-stamps: My experience with property management systems (1:51) How we build custom direct booking sites (4:12) 20% off your annual subscription of Lodgify (5:35) Adding code to your custom site (6:37) Not all property management systems are created equal (7:31) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]

103: How I Use 5-Star Reviews To Market My Short-Term Rental

Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout your marketing. Tune in for action steps beyond simply just posting the reviews to your Instagram story. This episode originally aired as episode 53 on July 23, 2025. Time-stamps: Why you need to ask for 5-star reviews (5:56) How to ask for a 5-star review (10:19) 20% off your annual subscription of Lodgify (13:30) What to do with your 5-star reviews on Airbnb (15:37) Reviews aren’t just for marketing (18:24) When you earn less than 5 stars (19:58) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]

102: Bringing Your Short-Term Rental To Life With Brand Activations

You’ve got your colors, logo, and fonts, now what? In today’s episode, I’m diving deeper into branding and brand activations: the secret to bringing your brand experience to life. Plus, I’m sharing a number of real-life examples for short-term rentals, boutique hotels, and personal brands. Time-stamps: Wednesday Wins (0:50) Defining brand activations (2:09) Examples of brand activations (3:40) How my clients have done brand activation (8:23) 20% off your annual subscription of Lodgify (14:15) Brand activation for boutique hotels (15:16) Brand activation for personal brands (19:52) Creating your own brand activations (22:14) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] Acadia Evergreen Retreat: acadiaevergreenretreat.com [https://www.acadiaevergreenretreat.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnGLswGbVzASpuZPoUDeNnXLsqtLQACp_9cG7I_MOVIHvvNKhF5upve9hXyzc_aem_diOCHzzbr2wdwcjKUfuzpw] The Homestead at Cunningham Creek on Airbnb: airbnb.com/room [https://www.airbnb.com/rooms/42663166?source_impression_id=p3_1766252188_P30VZgG2-awYgzQm] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]

101: Email Marketing For Your Short-Term Rental: Is StayFi Worth It?

When it comes to email marketing for your short-term rental, what makes it worth your while? In today’s episode, I’m taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I’m sharing whether or not I think StayFi is worth it, and what other email marketing platforms I’d consider as well. Time-stamps: Wednesday Wins (0:57) What is StayFi and how do rates work? (2:15) Why StayFi isn’t the best for your branding (5:55) Could StayFi hurt your deliverability rates? (7:27) 20% off your annual subscription of Lodgify (10:20) You can’t connect with guests before they book (11:27) StayFi vs. traditional email marketing platforms (13:33) Would I choose StayFi or a traditional platform? (17:52) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] 50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market [https://partners.flodesk.com/brand-and-market] Episode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026 [https://podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026-the/id1722329421?i=1000770947330] Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-email [https://podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-email/id1722329421?i=1000693971334] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]