The Brand & Market Podcast - Turning Airbnb Listings into Legacies

103: How I Use 5-Star Reviews To Market My Short-Term Rental

Are you making the most of your 5-star reviews? Today I’m sharing a replay of episode 53, which is all about utilizing your short-term rental’s 5-star reviews throughout your marketing. Tune in for action steps beyond simply just posting the reviews to your Instagram story. This episode originally aired as episode 53 on July 23, 2025. Time-stamps: Why you need to ask for 5-star reviews (5:56) How to ask for a 5-star review (10:19) 20% off your annual subscription of Lodgify (13:30) What to do with your 5-star reviews on Airbnb (15:37) Reviews aren’t just for marketing (18:24) When you earn less than 5 stars (19:58) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]

102: Bringing Your Short-Term Rental To Life With Brand Activations

You’ve got your colors, logo, and fonts, now what? In today’s episode, I’m diving deeper into branding and brand activations: the secret to bringing your brand experience to life. Plus, I’m sharing a number of real-life examples for short-term rentals, boutique hotels, and personal brands. Time-stamps: Wednesday Wins (0:50) Defining brand activations (2:09) Examples of brand activations (3:40) How my clients have done brand activation (8:23) 20% off your annual subscription of Lodgify (14:15) Brand activation for boutique hotels (15:16) Brand activation for personal brands (19:52) Creating your own brand activations (22:14) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] Acadia Evergreen Retreat: acadiaevergreenretreat.com [https://www.acadiaevergreenretreat.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQPOTM2NjE5NzQzMzkyNDU5AAGnGLswGbVzASpuZPoUDeNnXLsqtLQACp_9cG7I_MOVIHvvNKhF5upve9hXyzc_aem_diOCHzzbr2wdwcjKUfuzpw] The Homestead at Cunningham Creek on Airbnb: airbnb.com/room [https://www.airbnb.com/rooms/42663166?source_impression_id=p3_1766252188_P30VZgG2-awYgzQm] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]

101: Email Marketing For Your Short-Term Rental: Is StayFi Worth It?

When it comes to email marketing for your short-term rental, what makes it worth your while? In today’s episode, I’m taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I’m sharing whether or not I think StayFi is worth it, and what other email marketing platforms I’d consider as well. Time-stamps: Wednesday Wins (0:57) What is StayFi and how do rates work? (2:15) Why StayFi isn’t the best for your branding (5:55) Could StayFi hurt your deliverability rates? (7:27) 20% off your annual subscription of Lodgify (10:20) You can’t connect with guests before they book (11:27) StayFi vs. traditional email marketing platforms (13:33) Would I choose StayFi or a traditional platform? (17:52) Mentioned in This Episode: Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] 50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market [https://partners.flodesk.com/brand-and-market] Episode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026 [https://podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026-the/id1722329421?i=1000770947330] Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-email [https://podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-email/id1722329421?i=1000693971334] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]

100: Celebrating 100 Episodes of Brand & Market!

Cheers y’all! Today we are celebrating 100 episodes of the Brand & Market Podcast! I’m telling the story of how the podcast has evolved over time, the re-brand and coaching commitment that changed my entire trajectory, plus shouting out some of the amazing clients that I’ve had the privilege of working with because of the podcast. Time-stamps: Listener voicemails (0:42) A podcast just wasn’t for me (5:05) I started the Ali Rae Haney Show (7:41) 20% off your annual subscription of Lodgify (13:07) Hiring Gaffin Creative and re-branding to Brand & Market (14:09) The Podcasting for Business Program changed my entire trajectory (17:12) Hitting my stride with the podcast (20:30) What’s next? (23:30) Client shout-outs (24:15) Mentioned in This Episode: Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] Episode 9: From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem: podcasts.apple.com/us/podcast/9-from-0-to-trust-how-to-implement-the-7-11-4-rule [https://podcasts.apple.com/us/podcast/9-from-0-to-trust-how-to-implement-the-7-11-4-rule-in/id1722329421?i=1000651286958] Oversubscribed by Daniel Priestley [https://www.amazon.com/Oversubscribed-How-People-Lined-Business/dp/B085P1N7LR/ref=sr_1_1?crid=1CWUJO94CKGO5&dib=eyJ2IjoiMSJ9.8zdRaJQKbrjqiCfb_L1rYZIM8cp1CdSCGq5BqUyD6m8nPPiLEbp5o9svaJE4t27H6SZLRNH4iG7rzLxEDw2ZEXp7n5s6bdbNGcoLdAScVD06VUHA1cP8OSCKDrlJFImPlAiDDhPQN0itzc2AhRjvGl7xn2QyOft89NxMBV3YOgum-9OMsNHDuT85QqRHCYwCVp7GRm0eCXEVABZ9h5p4uEbK5NyR74Q1LwWdJMnxufE.jhzasUecCbvpafeMbNpsJBiVYxL_vBYNE6Rpz0h9GBM&dib_tag=se&keywords=Oversubscribed+by+daniel+priestley&qid=1781443467&sprefix=oversubscribed+by+daniel+priestley+%2Caps%2C186&sr=8-1] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]

99: Steal This Manychat Funnel for Your Short-Term Rental

Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties. Time-stamps: I want to feature you on Brand & Market’s 100th episode! (0:48) Wednesday Wins (2:15) Using Manychat (5:01) My favorite feature in Manychat (6:50) Create a local guide with insider knowledge (9:33) 20% off your annual subscription of Lodgify (13:16) Offer a discount code (14:19) Share a giveaway code (19:08) Mentioned in This Episode: Manychat: manychat.com [https://manychat.com/] Leave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarket [https://www.speakpipe.com/brandandmarket] Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify [http://www.brandandmarket.co/lodgify] Aligned Hospitality Management: alignedhm.com [https://alignedhm.com/] Connect with Ali: Website: brandandmarket.co [https://brandandmarket.co/] Instagram: instagram.com/brandandmarket.co [https://www.instagram.com/brandandmarket.co/] Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling [https://brandandmarket.17hats.com/p#/scheduling/svzwfzzzzsntcxbrbrpbxzdncwksvrdh]