The Breaking and Entering Show
GS&P's Next Gen, McDonald's World Cup Ad, Edelman's First-Ever Creator Chief & OnePay's New CMO
Beschreibung
Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.The next generation of advertising is here. GS&P's The Academy, the year-long free creative training program run by Zach Canfield and Dan Balser inside Goodby Silverstein and Partners, just graduated a new class. They are joining us on the show today. The Academy is GS&P's attempt to fix the industry's broken talent pipeline, taking aspiring copywriters and art directors through a full year of real-world training in San Francisco. We are showing their work and talking about what it actually takes to break in right now.In the WORLD FAMOUS TWO MINUTE DRILL:– WhatsApp announced "Bukayo Saka: The Time Is Now," a documentary coming to Disney+ in June featuring Saka and Thierry Henry after Arsenal's first Premier League title since 2004– McDonald's dropped its World Cup campaign from W+K New York with Beckham, Ronaldinho, Thierry Henry, Yamal, and Pulisic all acting like regular McDonald's fans, directed by Stacy Wall, with collectible cups– Havas is launching a record label to reshape brand music partnerships– The 2026 Gerber Baby has been announced– Ulta Beauty posted Q1 growth across every major channel and VaynerMedia just won the creative account– Coca-Cola completed its World Cup trilogyAt 11:25 [https://www.youtube.com/watch?v=BpacmR5GOic&t=685s] we are running The Breakdown, presented by Rothmans. KFC Sweden and Uncommon Stockholm dropped "Bucket For One," a campaign to launch a new solo bucket for people who don't want to share. The tagline is "Protect Your Bucket For One, By Any Means Necessary." The imagery is high-res close-ups of tongues, fingers, breath, and moustache hairs uncomfortably close to the chicken. It is almost pleasurably disgusting and completely brilliant.Then Jessica Williams, the new CMO of OnePay, joins at 11:40 [https://www.youtube.com/watch?v=BpacmR5GOic&t=700s]. She just left Shopify, where she was Head of Brand Marketing and Partnerships, running campaigns with MrBeast, Alix Earle, Cardi B, Tom Holland, and Emma Grede. Before that she led consumer marketing at Coinbase and brand work at Visa. This is her first CMO role and she joins us to talk about why she left one of the most exciting brand jobs in tech to go build a financial services brand for Americans the current system has left behind.And to close, Kenny Gold, Edelman's first-ever Global Chief Creator Officer, joins the show. It is a newly created title that went live June 1. He comes from Deloitte Digital, where he built their social and creator practice from scratch, and before that led social at Grey Group including helping P&G's DistanceDance with Charli D'Amelio become one of the most viewed TikTok campaigns of the pandemic. With 200 creator specialists globally, Edelman is betting that creator is no longer an emerging channel. It is the channel.
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