In The Business of Humans
Why does video create trust in ways that emails, Slack messages, and even AI often can't? In this episode of In The Business of Humans, Lynda and Joe are honored and thrilled to be joined by ultra-accomplished film maker Ben Nathan (Owner of All of Us Films, Impact Reel and much more), and cutting-edge entrepreneur Fran Bryzski (Founder + CEO of Hark). Together, the group explores why video storytelling has become one of the most powerful communication tools in business—and why authenticity matters. Whether you're a leader managing a remote team, building a company, creating content, working in customer experience, selling to customers, or simply trying to communicate more effectively, this conversation dives into why people connect with people—not perfectly polished messages. The group discusses how video helps preserve tone, emotion, empathy, and trust in ways that written communication often struggles to achieve. They also examine the growing role of AI in communication, where technology adds value, where it falls short, and why authentic human connection is becoming even more important in an increasingly automated world. Along the way, they explore: * Why video builds trust faster than email, Slack, or text * The psychology behind authentic communication and human connection * How leaders can use video to build stronger teams and company culture * Customer experience, customer feedback, and the emotional power of seeing real people * Why authenticity consistently outperforms perfection * The evolving relationship between AI and human communication * The challenges of remote work and digital collaboration * Practical ways to become a more confident communicator on camera * Why storytelling remains one of the most valuable leadership skills in business Ben and Fran left Lynda and Joe with incredible stories and lessons to savor for life; and we're confident you'll feel the same way! Takeaways * Video as a powerful medium for storytelling and communication * The importance of authenticity and human connection in video content Video as a Powerful Communication Tool * Authenticity in Communication Chapters * 00:00 The Power of Video Storytelling * 28:59 The Impact of Authenticity * 37:50 Introduction and Panel Guests * 38:16 Fran Briskey's Background and Role at Hark * 39:32 Ben's Experience with Ken Burns and Video Impact * 40:55 The Emotional Impact of Video * 41:38 The Role of Video in Creating Human Bonds * 42:08 Fran's Multitasking and Video's Impact on Communication * 43:32 The Power of Video in Customer Feedback * 44:25 The Influence of Video in Business Decision-Making * 45:21 The Impact of Video on Brand Loyalty and Customer Engagement * 46:14 The Role of Video in Human Connection and Understanding * 50:20 Authenticity in Video Content Creation * 51:35 The Use of Video in Documentary Filmmaking * 51:57 The Importance of Authenticity in Video Content * 01:00:35 The Impact of Video on Personal Branding and Communication * 01:04:38 The Frustration with AI Communication and Technology * 01:06:06 The Challenge of Authenticity in Written Communication * 01:07:01 The Frustration with Technology and Communication Tools * 01:11:30 Conclusion and Thank You
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