Ep. 29 Carrie Norin: From Science to Ceramics

Ep. 29 Carrie Norin: From Science to Ceramics

Summary What happens when a high-achieving environmental scientist leaves a prestigious academic career, handles the chaotic logistics of a three-boy household, and unexpectedly finds her true creative voice in raw clay? In this episode of the CEO Sisters Road Trip, sisters Liz Szporn and Sarah Trueman sit down with Carrie Norin, the brilliant founder of Matte Porcelin Design—a luxury line of unglazed, matte porcelain wearable art. Carrie takes us on her journey through a profound identity shift, detailing how she traded her "Type A" academic grind for an intentional, family-focused creative lifestyle. Together, they break down the beauty of Wabi-Sabi (the intersection of perfection and imperfection), the subtle guilt women face when shifting gears, and why we need to reclaim the term "lifestyle business" with pride. Carrie also drops invaluable wisdom on running a one-woman show, choosing high-vibe wholesale accounts over grueling craft shows, and leveraging AI to balance the workload. Key Topics * The Identity Shift: Transitioning from "Dr. Norin" running an intensive science program to find therapeutic refuge working with raw clay. * Reclaiming the "Lifestyle Business": Shaking off the ego-driven narrative of infinite scaling and celebrating a business intentionally designed to prioritize your family and well-being. * The Aesthetic of Wabi-Sabi: Embracing organic, imperfect forms while honoring the raw, tactile porcelain material through precision hand-sanding. * Intentional Wholesaling Over Consignment: Moving away from direct-to-consumer craft shows and high-stress consignment agreements to form deep, high-buy-in boutique partnerships. * Yoga as a Creative Catalyst: Quietening the analytical "Type A" mind on the mat to unlock genuine bursts of personal and professional clarity. * The AI "Colleague": How Carrie effectively balances a solo business by treating AI platforms (Claude and ChatGPT) as critical debating partners. Action Items & Takeaways * Audit Your Business Ecosystem: Evaluate your current client and retail channels. Don't be afraid to whittle down accounts (just as Carrie dropped from 20 down to 5 vital stores) to protect your peace and energy. * Demand Retail Buy-In: Avoid the pitfalls of consignment where vendors have zero skin in the game. Prioritize wholesale partners who are financially invested in your brand story. * Train AI to Debate You: Don't settle for a digital "yes-man." When prompting tools like ChatGPT or Claude, intentionally ask them to poke holes in your logic or offer critical counterarguments. * Schedule Distraction-Free Mind Time: Step away from the screens and create a meditative boundary (like a yoga practice) to let your subconscious mind work through complex entrepreneurial bottlenecks. Chapters * 00:00 – Sisterly Banter: Backyard landscaping, "smoker's laughs," and Liz’s legendary Madonna theater audition. * 03:31 – Welcoming Carrie Norin and introducing the luxury brand, Matte Porcelain Design. * 10:46 – The Pandemic Pivot: Deciding to step away from the multi-city commute to anchor into family life. * 14:20 – Overcoming the "Just a Jewelry Maker" Mindset: Ego, women's liberation, and career guilt. * 19:08 – Redefining Success: Embracing a lifestyle business that honors the season you are in. * 22:13 – Discovering the raw, earthy feel of unglazed porcelain and the philosophy of Wabi-Sabi. * 27:42 – Ruthless Boundaries: Transitioning out of public art shows and shifting strictly to high-end wholesale. * 35:34 – From Lab Coats to Yoga Mats: Accessing vulnerability and professional breakthroughs on the mat. * 39:01 – Solo Entrepreneurship: Streamlining operational logistics with the help of AI. * 42:42 – Supporting Small Businesses: Where to find Matte Porcelain Designs locally and how to stay connected. Resources & Links Mentioned * Featured Sponsor: The Canton Cultural Center for the Arts * Books Reference: Lingo and The Self-Employed Life by Jeffrey Shaw * Guest Website: https://www.google.com/search?q=http://www.matporcelain.comhttps://carrienorin.com/ [https://carrienorin.com/], https://matteporcelaindesign.com/ * Guest Instagram: https://www.google.com/search?q=https://www.instagram.com/mat.porcelainhttps://www.instagram.com/matte.porcelain [https://www.instagram.com/matte.porcelain] * Guest Facebook: https://www.facebook.com/matte.porcelain [https://www.facebook.com/matte.porcelain] Stores mentioned: * Maison 53 [https://www.maison53.com/]  * Merzatta [https://merzatta.com/]  * Maker and Muse [https://maker-muse.com/]  * Urban Muse [https://www.theurbanmuse.com/]  Keywords Female Entrepreneurs, Small Business Scaling, Lifestyle Business, Ceramic Art, Jewelry Design, Pandemic Pivot, Intentional Living, Wabi-Sabi, Business Boundaries, AI for Entrepreneurs, Yoga and Creativity, CEO Sisters. Want to learn more about what working with Liz looks like?  Head to Your Business Matters [https://www.yourbusinessmatters.dev] to schedule a Discovery call with her

Ep. 26 - Unlocking Business Growth with AI: Practical Strategies for Small Businesses

Summary In this episode, Liz and Sarah explore how small businesses can leverage AI to boost efficiency, creativity, and growth. They discuss practical strategies, ethical considerations, and future trends in AI integration, making complex concepts accessible and actionable. Key  topics * AI integration strategies for small business * Building a digital mind and digital assets * Balancing human touch with AI automation Action  items * Start building your digital mind today by gathering your key assets and creating a framework. * Practice writing clear prompts to get the best AI outputs. * Stay curious and keep learning about AI to stay competitive. * Identify tasks that can be automated to free up your time for strategic work. Sound bites "AI isn't just about speed, it's about value" "Your most precious resource is time" "Your business matters, and AI can help you grow" Chapters 00:00 Introduction and Setting the Stage 03:27 The Impact of AI on Business 08:12 AI as a Tool for Efficiency 12:25 Understanding AI's Role in Society 14:52 Keeping Humanity in AI 19:10 The Value of Human Touch in Art 22:25 AI's Role in Business Efficiency 26:20 Boundaries of AI in Customer Interaction 29:36 The Future of Digital Minds in Business 37:18 CEO Sister’s Road Trip Video Outro - 60 seconds v2.mp4  Resources * Jeff Woods, The AI Driven Leader - https://www.amazon.com/dp/B0C7F4XK7X * Sandy Waggett, MSW Interactive Designs - https://mswinteractivedesigns.com * Radio Shack (Tandy 500) - https://www.radioshack.com * Speak and Spell - https://en.wikipedia.org/wiki/Speak_%26_Spell Keywords AI in business, small business growth, automation, digital transformation, AI strategies, efficiency, digital mind, future of AI, entrepreneurship, technology trends Want to learn more about what working with Liz looks like?  Head to Your Business Matters [https://www.yourbusinessmatters.dev] to schedule a Discovery call with her

Ep. 24 - The IDGA...S%&* Advantage of Starting a Business After 40

Summary In this episode, sisters Liz and Sarah explore the empowering reasons why launching or restarting a business after 40+ can be a game-changing move, fueled by confidence, life experience, and authenticity. They share personal insights, challenges, and practical advice for women embracing their second act with boldness and purpose. Key Topics: * The shift in mindset from career start to second act: less fear, more authenticity * The advantages of age and life experience in entrepreneurship and leadership * The importance of saying no: setting boundaries to protect your time and energy * Lessons from decades of experience that streamline decision-making * Embracing seasons in business and life: when to pause, pivot, or press play * Breaking the myth that entrepreneurship is only for the young * The power of transparency and vulnerability with technology and team members * Practical strategies for thriving as a late starter, including leveraging confidence and avoiding burnout Chapters: 00:00 Nostalgia and Sassy Magazine 05:58 Life Skills and Confidence in Entrepreneurship 09:22 Transitioning Careers After 40 13:19 Selling Transformation vs. Services 21:15 The Power of Saying No 26:52 Embracing Technology and Transparency 31:54 Caring Less About Others' Opinions 35:15 CEO Sister’s Road Trip Video Outro  Resources: The Transformation Economy by Joe Pine [https://www.amazon.com/Transformation-Economy-Joe-Pine/dp/1647820788] Your Business Matters [http://www.yourbusinessmatters.dev] Sarah Jane Pottery [http://www.sarahjanepottery.shop] To hear more stories of women over 40 transforming their lives, subscribe to the CEO Sisters Podcast and join our community of confident, experienced entrepreneurs embracing their second act! Want to learn more about what working with Liz looks like?  Head to Your Business Matters [https://www.yourbusinessmatters.dev] to schedule a Discovery call with her

Ep. 25 - Financial Facts or Feelings? - Road Snack Episode

Financial Facts or Feelings? How to Use Data to Overcome Overwhelm and Drive Decisions In this solo episode, Liz Szporn of CEO Sisters Road Trip shares a simple but powerful approach to gaining instant clarity on your financial health. Whether you're feeling overwhelmed or unsure about your business’s numbers, learn how to cut through the noise with just a few key data points to make confident decisions. Key Topics: * The common "ostrich effect"—avoiding financial data and its impact on decision-making * How to identify what financial data truly matters during times of overwhelm * The story of a client with a perceived 20% revenue drop that was actually a 5% increase * The three KPIs to focus on for quick financial clarity: top line income, expenses, and net income * The power of looking at year-over-year comparisons for meaningful insights * Using curiosity and a "what if up" mindset to reframe perceived negatives * Practical steps: pulling and comparing financial statements from the past quarter and last year * How to categorize expenses into necessary, nice-to-have, and negotiable * Actionable tips for renegotiating vendor contracts and cutting unnecessary costs * The importance of trust, curiosity, and data in business decision-making Resources & Links: * Instant Clarity Worksheet [https://docs.google.com/spreadsheets/d/1CWbqhpBwluAebDtq2WbubGT_q1CRuCS75ZDyqxuHhII/copy?usp=sharing] Connect with Liz Szporn: * LinkedIn [https://www.linkedin.com/in/elizabethszporn/] * www.yourbusinessmatters.dev Remember, small steps with data can lead to big clarity. Don't let overwhelm hold you back—your business's health is worth regular check-ins!  Want to learn more about what working with Liz looks like?  Head to Your Business Matters [https://www.yourbusinessmatters.dev] to schedule a Discovery call with her

Ep. 23 - Stop Over-Explaining and Start Leading: Communication Science with Jen Nonn-Murphy

Summary Have you ever walked away from a high-stakes meeting or a sales call realizing you spent the entire time speaking in circles? In this episode, Liz and Sarah sit down with Jen Nonn-Murphy, a licensed speech-language pathologist and CEO coach who specializes in the brain science of communication.  Jen explains why smart, capable women often fall into the "over-explaining trap" and how cognitive overload—juggling value propositions alongside everyday mental loads like family schedules—can lead to rambling and lost confidence. Jen shares actionable, science-backed formulas to help leaders find their "grit," stop apologizing for their success, and start leading with clarity. Key Topics * The Pathology of Over-Explaining: Understanding why our brains hit "working memory" limits during high-pressure conversations. * The "What, Why, Next" Framework: A repeatable 3-step formula to organize thoughts in real-time. * The Power of the Pause: Why a 2–3 second silence is your most assertive leadership tool. * The Goldilocks Dilemma: Navigating the fine line between being seen as "too soft" (a supporter) and "too aggressive" (not collaborative). * Creating Supportive Cultures: Lessons from Silicon Valley on supporting other women’s voices and having tough, "clear is kind" conversations. Action Items & Takeaways * Practice with Frameworks: Use "What, Why, Next" to structure your business pitch or service descriptions to avoid circular talking. * Anchor Your Practice: Link your communication practice to daily habits, like brushing your teeth or your morning commute, to build muscle memory. * Utilize the "Power Pause": Give your brain space to process a question before jumping in to avoid "railroading" the conversation. * Audit Your Tone: Strip away qualifiers like "I was thinking maybe" and replace them with decisive language paired with a collaborative tone. * AI as a Thought Partner: Use AI to help draft communication frameworks, but ensure you maintain your human connection and authenticity. Chapters * [00:18] Sisterhood & Spring: College updates and life "life-ing". * [02:38] The Over-Explaining Trap: Why we struggle to own our value. * [10:06] Meet Jen Nonn-Murphy: From pediatric speech therapy to CEO coaching. * [13:10] Brain Science: Working memory and cognitive overload in sales. * [17:36] Tool #1: The "What, Why, Next" Framework (Live Practice). * [22:42] AI in Communication: Using technology as a thought partner. * [27:26] Tool #2: Pause, Then Speak. * [31:41] The Goldilocks Dilemma: Assertive vs. Aggressive communication. * [36:06] Supporting Women: A story on salary negotiation and first offers. * [42:27] Shifting from Selling to Guiding: Advice for creative entrepreneurs. * [45:11] The Gritty Journey: Lonesome Dove and prioritizing the "One Thing". Guest Links * Website: CCSpeechCoach.com [https://www.google.com/search?q=https://CCSpeechCoach.com] (Take the Communication Self-Rating Scale!). * Instagram: @clear_confident_coach [https://www.google.com/search?q=https://www.instagram.com/clear_confident_coach]. * LinkedIn: Jen Nonn-Murphy [https://www.google.com/search?q=https://www.linkedin.com/in/jennonnmurphy/]. Keywords Communication Science, Female Entrepreneurs, Leadership Coaching, Speech Pathology, Cognitive Overload, Creative CEO, Sales Conversations, Women in Business, Assertive Communication, CEO Sisters Road Trip. Want to learn more about what working with Liz looks like?  Head to Your Business Matters [https://www.yourbusinessmatters.dev] to schedule a Discovery call with her