The Champion Dentist
Stop Selling Dental Treatment. Start Solving Patient Problems. Get Nancy Kay Coy's Bestselling Book Stop Selling Dammit https://a.co/d/02tVl15z Connect with Nancy Kay Coy Website https://nancykaycoy.com Email ncoy@nancykaycoy.com In this episode, Michael Kulwiec sits down with Nancy Kay Coy, author of Stop Selling Dammit: Why Alignment Wins, Trust Converts and Pressure Destroys Solid Deals, a Top New Release on Amazon, to discuss why traditional selling is no longer working in dentistry. Nancy shares how dentists and dental teams can improve case acceptance by replacing pressure with clarity, trust, alignment, and better patient conversations. The discussion explores treatment presentation, patient affordability, clear aligner acceptance, patient lending, financial conversations, and why patients move forward when they feel understood instead of sold. Nancy also shares insights from her 25+ years in patient financing and healthcare affordability, including her work as the author of the Finance Rx series, including Finance Rx: Patient Lending Done Right. Nancy is available for podcast interviews, dental team training, speaking, and workshops based on the principles in Stop Selling Dammit and her work in patient affordability and financial conversation strategy. Nancy Kay Coy also shares insights on: Why dentists should stop selling and start solving Building trust to improve case acceptance How to confidently discuss treatment costs Creating affordability strategies patients appreciate Why every practice needs multiple financing options The importance of private financial conversations Common compliance mistakes dental practices make How treatment coordinators improve patient experiences Creating consistent financial communication across your team How Fin Verified helps practices improve compliance and reduce risk Why patient dignity should always come first The future of AI and patient financing in dentistry Whether you're a dentist, office manager, treatment coordinator, or practice owner, this episode provides practical strategies for improving patient communication, increasing treatment acceptance, and creating a more trustworthy, patient-centered dental practice. Timestamps 0:00 – Why Dentists Need to Stop Selling Treatment 1:03 – Introduction to Nancy Kay Coy 3:57 – Why Trust Converts More Patients 7:37 – The Right Way to Discuss Treatment Costs 13:32 – Creating an Affordability Strategy 17:33 – Protecting Patient Privacy During Financial Conversations 21:20 – How Top Practices Present Treatment Fees 24:03 – The Role of Treatment Coordinators 29:30 – Building Better Financing Systems 37:23 – Introducing Fin Verified 43:26 – Compliance, AI & The Future of Patient Financing 50:36 – Final Advice for Dental Practices Build a Dental Practice That Runs Without Depending on You Get Mike Kulwiec's Featured Books Beyond the Treadmill https://gotrivantage.com/Beyond-the-Treadmill Dentistry Is a Team Sport Playbook https://gotrivantage.com/dentistry-is-a-team-sport-playbook-page Download a FREE Chapter https://gotrivantage.com/free-chapter Book a FREE Practice Growth Discovery Meeting with Mike Kulwiec Schedule your meeting here: https://api.leadconnectorhq.com/widget/bookings/book-your-success-call-trivantage Learn More About TriVantage TriVantage https://gotrivantage.com Gold Medal Dental Marketing https://goldmedaldental.com/ The Champion Dentist https://thechampiondentist.com/
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