The Clear Path to Cash
A client came in to review a tax return. The return was done. The numbers were ready. The agenda looked simple. Then, about ten minutes into the meeting, the business owner asked: “Do you think we can afford to open a second location this year?” At that point, the meeting changed. In this episode, Cash Flow Mike talks about why many accounting firms, bookkeepers, tax professionals, and advisors struggle to move from compliance to advisory. A lot of firms think advisory has to start with a brand-new service offering, but many advisory moments already happen inside the client meetings they have now. The tax return gave the advisor context. The conversation created the value. That is the shift. Mike explains how advisors can recognize these moments, stay with the client’s real question, and use a framework to keep the conversation from getting lost. Inside Clear Path To Cash, that framework is FIX: Find the burning issue. Identify what is creating the pressure. Execute the next step. If you have ever had a client ask, “Can we afford this?” or “What should we do next?” this episode will help you see where advisory actually starts. Read the full article: [https://cashflowmike.com/advisory-hiding-inside-client-meetings/ref/Rabason/] Join the next public Clear Path To Cash demo: [https://us06web.zoom.us/meeting/register/cU2RUUF3QsOyP6NsB0lFqw#/] The public demo happens on the 4th Wednesday of each month at 3 PM Central. That moment… we know it. Clear Path To Cash was built for that moment.
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