Ep20: Have You Heard Of Thought Leadership? Here’s What You Need To Know

Ep 22: How To Create A Blog Post Without Writing A Single Word

For many blogging has become a wonderful outlet of creativity allowing them to flex those writing muscles. For others it’s probably the worst “fad” or “trend” to hit their world in recent years. Maybe even since the shell suit! Blogging doesn’t necessarily mean writing – it can incorporate everything from video blogs (vlogs) to audio blogs (podcasts). However, most people trying to get started begin with the writing. . #TinaCalder #ContentQueen #ExcaliburPress Connect with me on social F: /TinaCalderJourno | T: @TinaCalder | Insta: @TinaBelfast | LI: /tinacalder

Ep21: 23 Things You Can Do In Your Business To Win At Press & Publicity

Producing engaging content which includes video, written word and imagery with storytelling as a key element is a vital component in all sales, marketing, publicity and communication strategies. It is essential your brand develops a clear, concise and cohesive voice to grab the attention of your target audience. If you want your brand to cut through the noise you need to get yourself into the spotlight and the easiest way to do this is to attract the right attention from the press. Media coverage is an important part of promoting your brand but you’re competing against thousands of other businesses who are also seeking their place in the press. If you want the spotlight to fall on you, your brand, or organisation then you must act to make yourself as visible and accessible as possible. . #TinaCalder #ContentQueen #ExcaliburPress Connect with me on social F: /TinaCalderJourno | T: @TinaCalder | Insta: @TinaBelfast | LI: /tinacalder

Ep20: Have You Heard Of Thought Leadership? Here’s What You Need To Know

When it comes to Thought Leadership you’d be forgiven for thinking it’s a relatively new term. It isn’t. Socrates, Einstein, Newton and a variety of other historic figures would have been considered thought leaders in their fields. In the last five years the term has gained a lot of popularity as the competition between brands and companies has grown and attracting the consumer has become increasingly difficult. So how can you tell if you are a thought leader or whether you could become one? . #TinaCalder #ContentQueen #ExcaliburPress Connect with me on social F: /TinaCalderJourno | T: @TinaCalder | Insta: @TinaBelfast | LI: /tinacalder

Ep19: Are You Reaping All The Benefits Of The Content You’re Creating? Probably Not!

When it comes to creating content I’m forever battering on about the importance of developing content that is both evergreen and able to be repurposed. I strongly believe that you can’t ignore the SEO benefits of good quality long form text content on your website regardless of what consumer and audience trends there are across the digital space. It’s absolutely vital that, if you want to create a lasting online impression, you ensure your website content is a priority in any content, copywriting, publicity, PR or marketing strategy . #TinaCalder #ContentQueen #ExcaliburPress Connect with me on social F: /TinaCalderJourno | T: @TinaCalder | Insta: @TinaBelfast | LI: /tinacalder

Ep18: 9 Things To Consider When Writing A Brief For Your Content Creator Or Copywriter

In order to communicate effectively to your content writer what you want here are a few top tips that will help your copywriter create exactly what you need in the most efficient time possible.