The Crexi Commercial Real Estate Podcast | CRE Insights & Strategies
Huntington Properties' Tooba Patoli on canvassing from zero, tenant mix strategy, the landlord hat, why AI is killing deals, and what it really takes to build a retail leasing practice in Texas. The Crexi Podcast connects commercial real estate (CRE) professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence. Tooba Patoli left a corporate salary job at 22 to go make $0 in commercial real estate. Four and a half years later she's a senior retail specialist at Huntington Properties, leading a team that closed nearly 95 leases across 36 shopping centers in a single year. In this episode, Tooba joins host Shanti Ryle to talk about how she built her book from scratch through canvassing, why she thinks like a landlord even when she isn't one, what's driving Texas suburban retail right now, and why three of her deals recently fell apart because tenants used AI instead of an attorney. * Introducing Tooba Patoli of Huntington Properties * From corporate salary to $0 commission: why she made the leap at 22 * Why retail — and why mom and pops in high-growth Texas suburbs * How leasing fundamentals give you an edge in investment sales * Mentors, pattern recognition, and joining the right firm * 95 leases in a year: how the team pulled it off across 36 shopping centers * What her day actually looks like now versus year one * The landlord hat: why she never advises a deal she wouldn't take herself * Talking to tenants: why it's always case by case * The hot chicken deal that almost blew up — and the lesson she still teaches her team * She did a second deal with that same tenant four years later * Canvassing 101: always start with tenants, not landlords * 18,000 miles in year one and the script that actually worked at the door * Be a farmer: plant today, bloom in 12 months * What's driving Texas retail right now — and where Houston is heading * The shortage of quality second gen space and how landlords are getting creative * The concepts winning right now: food and bev, Pilates, personal services, froyo * TI negotiations, personal guarantees, and why it's a 50/50 market * Why AI is killing deals — and who she actually blames * The right way to use AI as a broker * Advice for new brokers: understand the fundamentals before you feed the model About Tooba Patoli Tooba Patoli is a Senior Retail Leasing Associate at Hunington Properties, where she helps lead the firm's third-party retail division across Texas. She specializes in retail leasing, tenant and landlord representation, and investment sales, working with property owners, developers, investors, and growing businesses. Tooba's approach combines proactive business development, market research, and relationship building to uncover opportunities and help clients achieve their goals. By staying closely connected to local business owners, monitoring emerging retail trends, and maintaining an active presence throughout the market, she helps clients make informed real estate decisions and position their assets for long-term success. For show notes, past guests, and more CRE content, please check out Crexi’s blog [https://www.crexi.com/blog/?utm_medium=podcast&utm_source=simplecast&utm_campaign=BR2024__podcast&utm_term=na&utm_content=shownotes]. Looking to stay ahead in commercial real estate? Visit Crexi [https://www.crexi.com/?utm_medium=pod&utm_source=simplecast&utm_campaign=BR2021__podcast&utm_term=na&utm_content=home] to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi: https://www.crexi.com/ [https://www.crexi.com/] https://www.crexi.com/instagram [https://www.crexi.com/instagram] https://www.crexi.com/facebook [https://www.crexi.com/facebook] https://www.crexi.com/twitter [https://www.crexi.com/twitter] https://www.crexi.com/linkedin [https://www.crexi.com/linkedin] https://www.youtube.com/crexi [https://www.youtube.com/crexi] About Crexi: Crexi [https://www.crexi.com/] is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real-time data and market insights with Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time-bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence. To date, Crexi has subsidized over $2.74 trillion in property value, 26 billion square feet listed, and supports a growing community of more than 23 million yearly users.
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