How AI Took Over Google Ads in 2022 and What's Coming Next in 2023

Exploring the Benefits of Chat GPT: How AI Can Enhance Copywriting, Automate Tasks, and Generate Value

In this episode of the Customer Acquisition Show, Landon and Nick discuss the impact that chat GPT (Generative Pre-trained Transformer) could have on marketing and customer acquisition. They explore the various ways in which chat GPT can be utilized, such as generating content, debugging code, conducting research, summarizing data, and even creating virtual assistants to handle mundane tasks like making grocery lists or writing blog posts. While acknowledging that chat GPT may replace some jobs, they also highlight the potential for new job opportunities for those who know how to effectively use the technology. Overall, the duo expresses their enthusiasm for the potential of chat GPT to increase productivity and efficiency. IN THIS EPISODE, YOU'LL LEARN: * 00:00:00 - Leveraging Fiverr to create more job opportunities for Facebook Ads through brainstorming * 00:02:32 - Giving small creators a competitive edge with copywriting automation * 00:08:53 - Gaining perspective through feedback and iteration * 00:13:13 - The potential of AI for automating instructions and scripts * 00:16:36 - Similar inputs leading to similar outputs in copyrighting * 00:21:28 - Using a personal VA to automate tedious tasks * 00:22:54 - Google's AI projects and their role in simplifying search * 00:26:58 - Success with chat: no engineering skills required * 00:31:01 - Automating small tasks with local storage * 00:35:02 - Embracing new technology like Google's Ad Platform and AI capabilities * 00:36:51 - Accepting complexity and preparing for change * 00:38:27 - Boosting productivity through human innovation Links and Resources: Tom's LinkedIn [https://www.linkedin.com/in/tomdmeredith/] Tiereleven.com [https://tiereleven.com/] Get your queries answered here: hi@tiereleven.com [hi@tiereleven.com]

How AI Took Over Google Ads in 2022 and What's Coming Next in 2023

This episode discusses the use of an app called Captions and how it can help create titles for videos. The group then goes on to discuss how to use audience targeting in performance marketing, and how it can be used to improve the performance of campaigns. He then talks about how Google Ads has changed this year, with the introduction of Universal Analytics and GTA4. He also mentions that Google no longer creates expanded text ads, and now allows for 15 headlines and four descriptions in each ad. Finally, he talks about how using Universal Analytics can be beneficial for those who want to do their own research. IN THIS EPISODE, YOU'LL LEARN: 00:00:00 Adapting To Change And Learning From Teammates: My Experience With Machines As Friends And Enemies 00:06:39 Maximizing Performance With In-market Audiences 00:15:17 Google Ads Performance Max: Goodbye To Digital Marketing In 2022 00:16:46 Lack Of Time For Small Business Owners To Keep Up With Rapid Changes 00:21:09 Conversion Farming: A Feedback Loop For Website Value 00:26:31 Maximizing Performance For A Strong Finish In 2022 00:31:26 Google's Big Change In Data Management And Targeting 00:34:31 Google's Ability To Identify Intention Behind Search Improving 00:37:58 Decreasing People's Use Of Channels For Improved Clarity 00:42:27 Maximizing YouTube Potential With Data Analysis Links and Resources: Ralph's LinkedIn [https://www.linkedin.com/in/ralphburns/] Tom's LinkedIn [https://www.linkedin.com/in/tomdmeredith/] Tiereleven.com [https://tiereleven.com/] Get your queries answered here: hi@tiereleven.com [hi@tiereleven.com]

Why Meta Told Us to Spend LESS Money

This episode of the Customer Acquisition Show discussed how a customer was spending too much time in the conversion phase of their customer acquisition path and not enough in the awareness and consideration phase. Meta showed data that proved that this is the strategy moving forward, and that it is important to consider awareness as well as consideration when rethinking an overall strategy. The customer was able to get CPMs at a dollar for their consideration campaigns, but their conversion campaigns were around $30.00 with a combined blended CPA that was scaling and growing. To take the next step toward growing your customer base, visit Tier 11 for more information on how to optimize your customer acquisition path strategy. IN THIS EPISODE YOU'LL LEARN: 00:00:47 Competition Heats Up: Rising CPAs Reveal Shocking Advertising Strategies 00:01:18 Company Reevaluates Customer Acquisition Strategy After Unusual Spending Habits Revealed 00:01:48 Maximizing Advertising Dollars: Capturing Video Views And Retargeting For Conversion 00:03:08 Tier 11 Sees CPMs Drop After Implementing High Value Content And Retargeting Strategy Links and Resources: Ralph's LinkedIn [https://www.linkedin.com/in/ralphburns/] Tiereleven.com [https://tiereleven.com/] Get your queries answered here: hi@tiereleven.com [hi@tiereleven.com]

Navigating the Complexities of Crafting Effective Copy

This episode discusses the importance of crafting effective ad copy for Facebook ads. It explains that the most important part of the ad copy is the two or three sentences that appear above the fold, as this is what will get people to click and read more. It also emphasizes not using acronyms and big words in this section, as it can be an instant turn off. The video then goes on to discuss how to craft effective ad copy, such as introducing a problem and leveraging current events. It also mentions different Facebook groups that can be helpful for aspiring copywriters. Finally, it emphasizes the importance of balancing evergreen copy with topical events in order to create effective ad copy. IN THIS EPISODE, YOU'LL LEARN: 00:00:00 Maximizing Productivity As A Copywriter: Tips From The Customer Acquisition Show 00:06:14 The Importance Of Above The Fold Copy In Facebook Ads 00:12:08 Bypassing Policies And Using Stories For Persuasive Copywriting 00:22:35 Introducing Writing As A Career Option To Unaware Individuals 00:28:41 Finding Success With Ad Swipes Links and Resources: Tom's LinkedIn [https://www.linkedin.com/in/tomdmeredith/] Tiereleven.com [https://tiereleven.com/] Get your queries answered here: hi@tiereleven.com [hi@tiereleven.com]

The Secrets to Lifelong Customers: Understanding the Need for Customer Acquisition Amplification

What marketing framework do the guys at Tier11 use to successfully manage $100M in annual Digital Ad spend? On today's episode, Ralph Burns and Tom Meridith break down the Customer Acquisition Framework (CaAMP). Tom explains that search algorithms are really good at finding the right people for your business. You just have to feed them the right content - and that's where CaAMP comes into the picture. Tune in to hear the duo reveal how they use CaAMP to get more customers, increase their lifetime value, and drive business revenue. Remember, to succeed in marketing, you need a robust and multi-funnel strategy. Platforms evolve quickly, and short-term "hacks" won't cut it if you want to stick around long-term. IN THIS EPISODE, YOU'LL LEARN: 00:00 Introduction 02:00 The fundamentals of the CaAMP framework 03:21 Nugget: The love sandwich and the power of testimonial videos 07:09 The birth of the CaAMP framework 09:49 The hardest parts to crack in the 7 levels of awareness 13:31 How many times should you 'touch' a potential buyer? 14:32 Why organic and paid search should always work together 16:38 CaAMP is all about raising awareness for your products or services 18:19 The continual evolution of the CaAMP framework 21:29 Linking the levels of customer awareness to your marketing goals 26:55 The Creative Lab and what it's all about 28:44 How to give your customers reasons and opportunities to buy 31:01 The Traffic Harmonizer and why it's so effective 33:40 The main idea behind the Customer Acquisition Show 35:09 Conversion architecture and after the click optimization 37:06 Understand that every good offer has a shelf life 41:35 Parting thoughts Links and Resources: Ralph's LinkedIn [https://www.linkedin.com/in/ralphburns/] Tom's LinkedIn [https://www.linkedin.com/in/tomdmeredith/] Customer Acquisition Amplification [https://tiereleven.com/] Tiereleven.com [https://tiereleven.com/] Get your queries answered here: hi@tiereleven.com