The Customer Experience Bus - Fun On the Road To Customer Loyalty & Referrals

Refunds, Repurchases and Returning Customers!

30 min · 24. Feb. 2025
Episode Refunds, Repurchases and Returning Customers! Cover

Beschreibung

In this episode of the Customer Experience Bus, Dr. Joseph Michelli sits down with Lindsay Igoe (Head of Experience and Brand Strategy at Reshop) to explore a critical yet often overlooked aspect of online shopping—handling returns and optimizing the post-transaction experience. While businesses focus heavily on attracting and converting customers, many fail to ensure a seamless and positive return process. But here’s the truth: how you handle returns can build long-term customer loyalty or drive shoppers straight to competitors. Lindsay shares key insights on transforming returns from a friction-filled necessity into a powerful brand differentiator. Listeners will gain practical strategies on streamlining return policies, reducing friction in post-purchase interactions, and using the returns process as an opportunity to strengthen customer relationships. If you want to turn a necessary business function into a competitive advantage and a driver of repeat business, this episode is a must-listen. Subscribe to Customer Experience Bus for more insights, and visit josephmichelli.com [https://www.josephmichelli.com/] to stay connected with Dr. Michelli. To contact Lindsay or learn more about Reshop: https://www.linkedin.com/in/lindsay-igoe-0257419a/ [https://www.linkedin.com/in/lindsay-igoe-0257419a/] https://www.linkedin.com/company/reshop-global/ [https://www.linkedin.com/company/reshop-global/] https://www.reshop.com/ [https://www.reshop.com/]

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Episode Refunds, Repurchases and Returning Customers! Cover

Refunds, Repurchases and Returning Customers!

In this episode of the Customer Experience Bus, Dr. Joseph Michelli sits down with Lindsay Igoe (Head of Experience and Brand Strategy at Reshop) to explore a critical yet often overlooked aspect of online shopping—handling returns and optimizing the post-transaction experience. While businesses focus heavily on attracting and converting customers, many fail to ensure a seamless and positive return process. But here’s the truth: how you handle returns can build long-term customer loyalty or drive shoppers straight to competitors. Lindsay shares key insights on transforming returns from a friction-filled necessity into a powerful brand differentiator. Listeners will gain practical strategies on streamlining return policies, reducing friction in post-purchase interactions, and using the returns process as an opportunity to strengthen customer relationships. If you want to turn a necessary business function into a competitive advantage and a driver of repeat business, this episode is a must-listen. Subscribe to Customer Experience Bus for more insights, and visit josephmichelli.com [https://www.josephmichelli.com/] to stay connected with Dr. Michelli. To contact Lindsay or learn more about Reshop: https://www.linkedin.com/in/lindsay-igoe-0257419a/ [https://www.linkedin.com/in/lindsay-igoe-0257419a/] https://www.linkedin.com/company/reshop-global/ [https://www.linkedin.com/company/reshop-global/] https://www.reshop.com/ [https://www.reshop.com/]

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