Building Brand and Culture for Customer Success With Liz Fritz

Transforming Cloud Marketplace Sales With AI With Trunal Bhanse

Trunal Bhanse is the CEO of Clazar, a platform that helps software companies sell and grow revenue through cloud marketplaces like AWS, Azure, and Google Cloud. He previously held engineering leadership roles at Confluent, Airbnb, LinkedIn, and Yahoo, where he specialized in marketplaces, billing systems, and product growth. At Confluent, Trunal led teams focused on cloud marketplaces and monetization infrastructure, which inspired the creation of Clazar. Today, he helps SaaS companies simplify cloud marketplace operations, accelerate go-to-market execution, and improve customer experience. In this episode… Selling software through cloud marketplaces can create unexpected operational and technical challenges for growing SaaS companies. Many businesses struggle not only with getting listed on platforms like AWS, Azure, and Google Cloud, but also with turning those listings into scalable revenue channels while maintaining strong customer experiences. How can companies simplify marketplace operations while staying customer-focused in an increasingly AI-driven world? Trunal Bhanse, an expert in cloud marketplaces, SaaS growth, and customer experience design, shares practical insights for building scalable go-to-market systems and customer-first company cultures. Drawing from his experience at major technology companies, he explains the importance of educating customers, creating operational efficiency, and obsessing over user experience at every stage of the customer journey. Trunal also discusses how leaders can use AI to improve efficiency without losing the human connection that builds trust and long-term customer relationships. In this episode of The Customer Wins, Richard Walker interviews Trunal Bhanse, CEO of Clazar, about scaling SaaS growth through cloud marketplaces and customer experience. Trunal discusses lessons learned from Airbnb's company culture, the balance between AI automation and human interaction, and how AI will reshape the future of software businesses and entrepreneurship.

[Emerging Tech] Human Stories Triumph Over AI With Dan Lievens

Dan Lievens is the Founder and CEO of Share One, a platform that helps businesses capture authentic customer stories through scalable video testimonials. He is a serial entrepreneur who has founded more than a dozen companies across technology, marketing, and other industries. With decades of experience, Dan focuses on helping businesses build trust, increase conversions, and grow through real customer experiences rather than traditional marketing. He is also known for his work in trust-based or testimonial-driven marketing, emphasizing human connection in an AI-driven world. In this episode… Businesses are drowning in AI-generated content, making it harder than ever to stand out and build trust with customers. Traditional marketing methods are losing effectiveness as audiences grow skeptical of polished messaging and fake reviews. In a world where anyone can create content at scale, how can companies differentiate themselves and prove real value? Dan Lievens, a marketing innovator focused on authentic storytelling and customer experience, explains that the answer lies in capturing genuine human experiences. He emphasizes using video testimonials to showcase real customer transformations, prioritizing human-to-human interviews over automation. Dan also highlights structuring content for AI discoverability, such as adding FAQs and clear answers, while focusing on what AI cannot replicate — real stories. Additionally, he shares how strategically leveraging AI tools can streamline operations, reduce costs, and enable rapid innovation without sacrificing authenticity. In this episode of The Customer Wins podcast, Richard Walker interviews Dan Lievens, Founder and CEO of Share One, about building trust through authentic customer storytelling in an AI-driven world. Dan discusses AI's impact on marketing, scalable video testimonials, and rapid software development, along with insights on customer loyalty, human connection, and future digital experiences.

[Emerging Tech] How AI Copilots Are Transforming Wealth Management With Jagdeesh Prakasam

Jagdeesh Prakasam is the Founder and CEO of Qdeck, an AI-powered fintech platform that helps financial advisors automate workflows, analyze data, and deliver personalized client insights. He leads the company's vision and operations, building technology that modernizes how wealth managers serve clients and make investment decisions. Jagdeesh has a background in quantitative finance and previously served as CEO and Co-Chief Investment Officer at a hedge fund before launching Qdeck. Through Qdeck, he focuses on combining AI with financial expertise to improve client communication, efficiency, and outcomes in wealth management. In this episode… Financial advisors are overwhelmed by fragmented tools, manual workflows, and rising client expectations for fast, personalized communication. Many struggle to keep up with client inquiries, leading to poor engagement and even lost business. With client retention increasingly tied to responsiveness and experience, how can advisors scale communication and deliver better outcomes without adding more complexity? Jagdeesh Prakasam, an expert in AI-driven financial technology and workflow automation, explains how advisors can shift from traditional software models to outcome-focused solutions. He emphasizes layering intelligent systems on top of existing tools rather than replacing them, enabling faster adoption and less disruption. Jagdeesh highlights the use of AI agents to handle routine client inquiries, reduce email volume, and provide real-time, personalized responses. By implementing clear guardrails, audit trails, and human checkpoints, advisors can safely automate workflows while improving efficiency, accuracy, and client satisfaction. In this episode of The Customer Wins, Richard Walker interviews Jagdeesh Prakasam, Founder and CEO of Qdeck, about using AI to transform wealth management workflows and client experience. Jagdeesh discusses outcome-based pricing models, reducing client churn through better communication, and building trust with AI guardrails and transparency.

[Emerging Tech] How To Transform Enterprise Data Into Insights With Suvrat Bansal

Suvrat Bansal is the Founder and CEO of Clarista, a platform that connects fragmented enterprise data and delivers real-time, AI-powered insights for faster decision-making. He is a seasoned data leader with over 25 years of experience transforming data into business growth across global financial institutions. Before founding Clarista, Suvrat held senior roles, including Chief Data Officer at UBS, as well as leadership positions at Credit Suisse and Morgan Stanley. He is known for building scalable data strategies and pioneering approaches that simplify complex data environments into actionable intelligence. In this episode… Organizations struggle to make sense of fragmented data spread across multiple systems, slowing decision-making and increasing operational costs. Traditional approaches rely on copying and restructuring data, which creates inefficiencies and risks around accuracy and security. With the rapid rise of AI, many leaders are left wondering, how can they unlock real-time insights without adding more complexity? Suvrat Bansal, a data and AI expert with decades of experience in global financial institutions, explains that the key is to rethink how data is accessed and used rather than how it is stored. He emphasizes a data-first mindset, where organizations connect and process data in real time instead of duplicating it across systems. Suvrat highlights the value of simplifying data access through business-friendly structures, automating workflows with AI, and aligning innovation with enterprise constraints like security and compliance. He also advises leaders to focus on outcomes and user experience, while gradually introducing change at a pace organizations can realistically adopt. In this episode of The Customer Wins podcast, Richard Walker interviews Suvrat Bansal, Founder and CEO of Clarista, about transforming enterprise data with AI. Suvrat discusses real-time data processing, eliminating data duplication, and balancing innovation with compliance.

Building Brand and Culture for Customer Success With Liz Fritz

Liz Fritz is the Co-Founder of F2 Strategy, a leading wealthtech consulting firm that helps wealth and asset management companies make better technology and business decisions. She is a seasoned marketing executive with nearly two decades of experience in the financial services industry, including leadership roles at prominent firms such as Wells Fargo, US Bank, and BNP Paribas. Liz specializes in brand strategy, marketing, and culture development, helping organizations translate strategy into growth and enterprise value. She is also a frequent industry speaker and advocate for advancing women in the wealthtech space. In this episode… Many firms struggle to balance technology adoption with maintaining strong human relationships and a clear brand identity. As tools evolve rapidly, especially with AI, businesses risk implementing technology for its own sake rather than enhancing customer experience and trust. How can organizations use technology strategically while staying authentic and customer-focused? Liz Fritz, a marketing executive and wealth management expert, explains that success starts with clarity of purpose and a deep understanding of the customer. She emphasizes defining a core mission to guide decisions, focusing on a specific target audience, and building an authentic brand that reflects both internal culture and external experience. Liz highlights that technology should streamline operations and free teams to build relationships, while consistent thought leadership, content, and credibility signals help businesses stand out — especially in an AI-driven search environment. In this episode of The Customer Wins, Richard Walker interviews Liz Fritz, Co-Founder of F2 Strategy, about building authentic brands and leveraging technology for growth. Liz discusses defining a clear purpose, aligning culture with brand, and using AI-driven marketing. She also shares insights on niche targeting, thought leadership, and creating trust-driven customer experiences.