The Customer's Couch

Episode 3: Role Theory and User Personas Part 2

11 min · 13. Sept. 2017

Beschreibung

In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.

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Episode 3: Role Theory and User Personas Part 2

In this session, using role theory as a framework, I explore several research techniques that you can use to construct and scale your user personas.

Episode 2: Qualitative Research - Projective Techniques

In this episode, I review project techniques in qualitative research.

Episode 1: Understanding the Problem

In this episode I discuss three techniques that you can use to get to the essence of any business problem.