Deconstructing the AI Marketing Matrix with Professor William Rand

Exploring The Elusive Data Driven Transformation with Industry Veteran David Sweenor

In this episode of The Data Table, I sit down with former colleague and industry veteran, David Sweenor, to discuss the persistent challenges organizations face trying to achieve best-in-class results from their data and analytics investments. David and I met at Alteryx, where we championed visual and no-code software to improve analytics maturity—which reflects the ability to consistently generate better outcomes through data and insight. Today, David leads product marketing at Alation, a company specializing in enterprise data intelligence solutions, helping organizations manage, catalog, and govern their data for better decision-making. Tune in as we explore the factors that hold back so many data transformation efforts and debate who’s at fault and who is best positioned to fix these issues. You can contact David at david@tinytechguides.com, and learn more about his venture Tiny Tech Guides here https://tinytechguides.com.

Generative AI and the Future of Citizen Development with Practitioner Bill Shube

In this episode of the Data Table Podcast, I discuss the impact of generative AI on citizen development with expert practitioner Bill Shube. We explore the evolving role of citizen developers, individuals who leverage self-service data access and analysis to enhance their job performance without being traditional data scientists. Our conversation delves into the significance of generative AI, large language models (LLMs), and tools like ChatGPT in accelerating data tasks, the challenges of implementing these technologies, and the importance of foundational data literacy. We also touch on themes expected from Tom Davenport's upcoming book, "All Hands on Tech: The AI-Powered Citizen Revolution," which promises to explore the journey and career implications of citizen developers. Bill shares his experiences and practical examples, emphasizing the potential of citizen development to transform business processes and contribute significantly to innovation. Contact Bill at bill@supplychainwatchtower.com.

Deconstructing the AI Marketing Matrix with Professor William Rand

In this episode of The Data Table, I delve into the nexus of AI, analytics, and marketing with guest Professor William "Bill" Rand. A leading authority on the integration of AI and marketing, Bill bridges the gap between marketing and computer science as the McLauchlan Distinguished Professor of Marketing at NC State University's Poole College of Management. Our conversation spans Bill's unique research focus, the transformative impact of agent-based modeling and generative AI on marketing, and an intriguing look into his new MBA class blending traditional marketing with a data-driven twist. Notably, Bill cites real-world examples, drawing from his vast experience and providing listeners with tangible insights. Pull up a chair and listen to our enlightening conversation, then explore a deeper understanding of Bill's academic and research contributions. Professor Bill Rand, Poole College of Management at NC State University https://poole.ncsu.edu/people/wmrand/ [https://poole.ncsu.edu/people/wmrand/] Business Analytics Initiative at NC State University https://bai.poole.ncsu.edu/ [https://bai.poole.ncsu.edu/] Bill's website https://sites.google.com/view/billrand/ [https://sites.google.com/view/billrand/]

Empowerment & Experimentation: Lessons in AI & Data Science Leadership with Avi Misra

In this episode of The Data Table, I sit down with Avi Misra, a distinguished data scientist and business leader based in Australia. Avi and I first met during our time at Oracle, where he served as Chief Data Scientist, steering the company's early ventures into cloud data and analytics. Today, Avi is spearheading innovation at Berrijam (http://berrijam.com [http://berrijam.com/], avishkar@berrijam.com [https://berrijam.com]), a company with a mission to make AI more accessible. Tune in as Avi recounts his experiences leading pivotal analytics projects at Amazon and shares insightful lessons from successful data science organizations. We also explore the exciting domain of Generative AI and address the ethical questions it brings to the table.

Breaking the Rules: James Taylor on the State of Decision Management

In this inaugural episode of The Data Table, I catch up with former colleague James Taylor to discuss the past and current states of Decision Management. James is the leading expert in the ways that business rules and machine learning support Digital Decisioning. He founded Decision Management Solutions (http://decisionmanagementsolutions.com/ [https://decisionmanagementsolutions.com/]) to help clients in all sectors adopt decision making technology. James has led Decision Management efforts for leading companies in insurance, banking, health management and telecommunications -- including at Fair Isaac, where we first met.