The Design Secrets Podcast — With Tim R.
Your brain's RAS is designed to conserve energy and keep you alive by focusing only on what it deems important. In branding, this means: Familiarity gets through the gate. Consistency builds familiarity. Repetition trains the RAS to notice your brand. This is why you can walk into a busy grocery store aisle and instantly spot your favorite chip brand, even though you're being bombarded with hundreds of other visual inputs. This weeks episode, I talk about how to ethically use this to highjack your prospects decision making process and market to them at a subconscious level.
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