The Digital Commerce Daily — June 12, 2026

The Digital Commerce Daily — June 12, 2026

The Digital Commerce Daily — June 12, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Pinterest is now letting creators link directly to Amazon Storefronts from Pins, turning the platform's browse-and-dream behaviour into a direct purchase path. • Kaufland is expanding its online marketplace into Spain and the Netherlands by end of summer, making it one of the most aggressive European marketplace land-grabs of 2026. • Amazon DSP has integrated Adelaide's attention measurement for pre-bid targeting, marking a significant step toward attention — not just clicks — becoming the currency of retail media buying. Fun fact: Walmart's advertising business — Walmart Connect — grew faster than Meta's ad revenue in 2023, posting a 28% year-over-year increase while most traditional ad platforms stalled. Retail media networks run by brick-and-mortar giants are now collectively projected to outspend traditional TV advertising budgets by 2027. Hosted by Marco and Klara.

The Digital Commerce Daily — June 11, 2026

The Digital Commerce Daily — June 11, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • OpenAI has plugged LiveRamp's Conversions API into ChatGPT ads, giving ecommerce advertisers the first real purchase attribution layer on the platform. • Adidas is turning its own ecommerce infrastructure into a revenue-generating service for third parties, bundled with Salesforce AI agents — a genuine structural shift for a DTC brand. • JD.com's European platform Joybuy is opening to third-party sellers, making its first move to become a full marketplace and directly challenging Amazon and Allegro for European seller traffic. Fun fact: Pinterest drives a higher average order value than Facebook or Instagram for many retailers — shoppers arriving from Pinterest spend roughly 2x more per transaction, according to Shopify merchant data. This is largely because Pinterest users are actively planning future purchases rather than casually scrolling, making them far closer to buying intent than most social platforms suggest. Hosted by Marco and Klara.

The Digital Commerce Daily — June 10, 2026

The Digital Commerce Daily — June 10, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • Knix is signalling a serious DTC growth push into the U.S. market by importing Nike and Urban Outfitters brand-building firepower at the CMO level. • Gopuff is turning its first-party purchase data into a composable CDP-powered retail media network, positioning itself as a serious challenger to the big-box retail media players. • Shein is planting a logistics flag inside the EU with a Dublin distribution centre, a move that directly addresses its post-de-minimis vulnerability and signals it intends to compete on European ground rules. Fun fact: The first-ever banner ad, run by AT&T on HotWired.com in 1994, had a click-through rate of 44% — compared to the industry average today of roughly 0.1%. That single ad, which asked 'Have you ever clicked your mouse right HERE?' essentially launched the entire digital advertising industry, and it's never been close to that effective since. Hosted by Marco and Klara.

The Digital Commerce Daily — June 09, 2026

The Digital Commerce Daily — June 09, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • TikTok Shop has crossed a threshold — it's now being briefed alongside Amazon and Walmart in media planning, but no one has agreed on who in the agency actually owns it. • Amazon is embedding product customisation directly into Alexa's shopping flow, turning a voice assistant into a configure-and-buy tool for merch — a move that raises the stakes for every brand selling on Amazon. • Central European ecommerce is forecast to grow 8% this year — nearly double Germany's 4.3% — making it the clearest expansion opportunity for brands that have already saturated Western Europe. Fun fact: Amazon's fulfillment network now moves packages so efficiently that its internal shipping arm, Amazon Logistics, already delivers more parcels annually in the U.S. than FedEx — despite FedEx having built its infrastructure over five decades. Amazon essentially became the country's third-largest carrier in under ten years. Hosted by Marco and Klara.

The Digital Commerce Daily — June 08, 2026

The Digital Commerce Daily — June 08, 2026 Your 8-minute briefing on ecommerce, social commerce, and digital marketing. In today's episode: • The UK's CMA has just forced Google to let publishers opt out of AI search features — a regulatory first that could directly reshape how product content surfaces in AI-generated results. • Western European brands expanding east are discovering that Central and Eastern Europe is not a cheaper version of Germany — it has fundamentally different fulfilment, payment, and trust expectations that are tripping up even experienced operators. • Sonos has quietly rebuilt its B2B digital commerce portal to give dealers a consumer-grade buying experience — a signal that even hardware brands under financial pressure are doubling down on owned digital channels over marketplace dependency. Fun fact: Amazon's affiliate program, Associates, launched in 1996 — making it older than Google itself — and it quietly pays out billions in commissions annually to over 900,000 participating publishers worldwide. The model was so unconventional at the time that industry analysts widely predicted it would fail within a year. Hosted by Marco and Klara.