The Edlow Podcast
If you’ve ever wondered what it takes to build one of Northern California’s most trusted food review pages, this episode is for you. In this conversation, I sit down with Dez NorCal Eats to talk about far more than just great food. We discuss how he turned his passion for discovering local restaurants into a thriving social media brand, the countless hours that go into creating content, and what it’s really like to review restaurants for a living. We also dive into growing up in Sacramento, his roots in the Bay Area music scene, balancing content creation with fatherhood, and why bringing his kids along on food adventures has become one of the most rewarding parts of the journey. Most importantly, Dez shares why he believes customer service often matters more than the food itself, how he approaches the difficult decision to post a negative review, what catches his attention in a restaurant, and some of his favorite places to eat around Sacramento. Follow Dez NorCal Eats: 📍 YouTube: @DezNorCalEats 📍 Facebook: Dez NorCal Eats 📍 Instagram: @deznorcaleats 📍 TikTok: @deznorcaleats Whether you’re a foodie, an aspiring content creator, a small business owner, or simply love hearing inspiring stories from interesting people, this episode has something for you. Topics include: • Sacramento’s best restaurants • How Dez NorCal Eats got started • Building a successful social media brand • The reality of content creation • Why customer service is everything • Giving honest restaurant reviews • Fatherhood and family adventures • Sacramento food culture • His Bay Area music background • Favorite local dining spots If you enjoyed this conversation, please Like, Subscribe, and Share to help us continue bringing you conversations with fascinating people from every walk of life.
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