The eLearning Champion Pod
What does it take to move B2B sales beyond price conversations and toward real customer value? In this episode of the eLearning Champion Podcast, Marianne Portmann — Chief Marketing Officer and Chief Sales Officer at IGP Powder Coatings — shares how modern sales teams can build trust, strengthen commercial capability, and use AI to become more consultative and customer-centric. From value-based selling and role-specific sales training to AI-powered coaching simulations, this conversation explores how commercial leaders can align strategy, learning, and technology to drive smarter growth in complex industries. Tune in to discover: • Why price-first selling weakens long-term customer relationships • How consultative sales conversations create competitive advantage • What effective “license to sell” training looks like • How AI is transforming sales practice and feedback • Why sales training should be treated as a business initiative — not a support function A must-listen for sales leaders, L&D professionals, enablement teams, and anyone navigating the future of B2B selling.
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