Creating Products, Services and Messages at every level of Patient Development

Seven Steps to Tell Your Practice's Story

As hearing healthcare professionals, you are one of the most informed people when it comes to the services and practices you provide. It’s why you are the professional; you know things your patient does not. You know the technical terms for every bone in the ear and what it means if something isn’t quite right. But, rattle off that jargon to your patient, and they will quickly ask you to put it in terms that are easier to understand. Just as your patients want to hear the “simple” version of their hearing problem, they also want a clear reason for coming to you in the first place. When it comes to marketing your practice, we want to use the idea of creating a “story”. Nearly every great story follows the same path. There’s a hero, guide, plan, and a call to action, which results in either success or failure. (And in this case, we always hope for the former.) When it is CLEAR who this story is about and what problems it solves, your patients will be compelled to use you for their hearing needs. In this podcast, Brian Menzie and Justin Sheehan from Crown Jewel Marketing go in-depth about each section of an effective story and how you can implement that into your business and reach more patients. Have any questions or want to implement this into your business? Contact us at info@crownjewelpro.com! --- SHOW NOTES Customer Persona Template: http://bit.ly/2lwZ3Tm Story Video: http://bit.ly/2mY4J5X To download story materials or see any reference links, visit www.crownjewelpro.com/downoad-materials

Marketing Campaigns During the "Slow Season"

Uh-oh, the slow season is coming... the weather changes, less patients are being served, and business just feels stagnant. Whether it's the holidays and cold winter or the heat and humidity of the summers, the "slow season" is enviable for most audiology practices around the U.S. How do we counter the slow season? In years past, practices would try gimmicky marketing campaigns. Remember, the free turkey mailer you just did last Thanksgiving... "free turkeys if you come in for an exam!" Maybe it worked, but what if we flipped the idea of the turkey mailer and said... "we'll give a turkey to a family in need if you come for an exam!" Doesn't that sound more compelling? In this month's podcast, Brady Schwab and Justin Sheehan from Crown Jewel Marketing discusses strategies for marketing campaigns like the turkey mailer during the slow and holiday seasons. Here are a few strategies they cover... • Flipping the "Turkey Mailer" • Holiday-centric marketing campaigns • Community campaigns • Give-back programs Do you have any ideas for this holiday season? Let us know. Thanks for listening!

Marketing Automation for Your Audiology Practice

Marketing automation is a tremendous opportunity for your private practice to market more effectively which will allow you to grow and serve more patients. Brady Schwab of Entheos Audiology Cooperative and Justin Sheehan from Crown Jewel Marketing discuss what marketing automation is, how it can benefit you and your practice, and how to get started. Here is summary of their discussion points: • What marketing automation is and isn't • Common misconceptions and personalization • What it means for front office staff and marketing • Overall benefits • How to implement and scale For more information, contact us at: www.entheoshearing.com www.crownjewelpro.com For more information about joining Entheos, contact Brady Schwab at info[at]entheoshearing.com. For a free consultation about your marketing toolkit, contact Justin Sheehan at justin[at]crownjewelpro.com. Thanks for listening!

Your Practice's Marketing Toolkit

Brady Schwab of Entheos Audiology Cooperative and Justin Sheehan from Crown Jewel Marketing discuss the components of a marketing toolkit: • Your ideal Client/Patient Description • Your Marketing Story • Your Case Statement • Your Difference Summary • Your Product/Service Offerings • Case Studies • Testimonials • FAQs • Processes and Checklists • Articles • Goals for your toolkit: • What you do • How you do it • The results you achieve • Who you have achieved those results for Storytelling Guide: http://bit.ly/2bDnFGa Customer Persona Guide: http://bit.ly/2boqaYd For more information, contact us at: www.entheoshearing.com www.crownjewelpro.com For a free consultation about your marketing toolkit, contact Justin Sheehan at justin[at]crownjewelpro.com.

Creating Products, Services and Messages at every level of Patient Development

Creating Products, Services and Messages at every level of Patient Development Breaking out our marketing messages by developmental stage: - Non-Users - Competitive Users - Current Users What distinguishes these stages and what messaging and medium is best suited to reach them? Justin teaches Brady a new word: Propinquity