Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan

On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan [https://www.linkedin.com/company/68813723/admin/page-posts/published/#] to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Cannes Lions International Festival of Creativity [https://www.linkedin.com/company/68813723/admin/page-posts/published/#]. Including.. 🎨 Should there be more in-house creatives at football clubs? 🇧🇷 Why Brazil is winning the World Cup of apparel 🏀 What football can learn about creativity from other sports ✈️ Advice for attending Cannes Lions 📅 What to expect from LIONS Sport 🇬🇭 Why all eyes should be on Ghana at the World Cup This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions. The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them.  Find out more [https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&utm_source=pr_fcpodcast_lionssport&utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-fcpodcast-lionssport%7C%7C&utm_term=].

How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit

This episode was recorded live at the Broadcast Sport Content Summit and covers BBC Sport and dock10's plans for broadcasting the biggest World Cup ever! Including... * How BBC Sport will engage fans outside match windows * Why they're broadcasting most of the World Cup from Manchester rather than North America * In-studio plans * How the World Cup broadcast could influence Match of the Day, Final Score and other BBC Sport shows * Navigating timezone challenges * Technical innovations and obstacles Featuring: * Hannah Robinson, Production Development Producer - dock10 * Colm Harty, Senior Director - BBC Sport * Mike Lodmore, Duty Technology Manager - dock10 * Rich Wormwell, Head of Production Innovation - dock10 This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions. The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠ [https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&utm_source=pr_fcpodcast_lionssport&utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-fcpodcast-lionssport%7C%7C&utm_term=].

Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa. As a player, Bayo didn’t make it to the Premier League, but he built a player brand through iconic interviews, becoming a legend in the FIFA video game with KSI, and now hosts the Footballco-produced Beast Mode On Podcast. Bayo joined us to discuss…. * Being the strongest man in football * How his size created misconceptions about his ability * How KSI and FIFA brought him new fans * Why building a player brand was essential for his career * His iconic ‘hit me up on WhatsApp interview after being released by Wimbledon * Why his Beast Mode On Podcast is more than just another former pros' podcasts His favourite and dream guests This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions. The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠ [https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&utm_source=pr_fcpodcast_lionssport&utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-fcpodcast-lionssport%7C%7C&utm_term=].

How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the biggest World Cup ever. With Iconic's James Kirkham moderating, we were joined by England legend and media pioneer Rio Ferdinand, Homeground CEO Rachid Ahoyek, and strategic partner manager for YouTube, Joshua Wayoe. Between them, they covered... * What it's like playing at a World Cup and handling the media * The marketing cliches to avoid * How fans will be consuming the World Cup * Going beyond second-screening * Working with athletes * What fans are really watching on YouTube * And much more! This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions. The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠ [https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&utm_source=pr_fcpodcast_lionssport&utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-fcpodcast-lionssport%7C%7C&utm_term=].

What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and what it means to be Millwall today, compared with the club’s reputation in the 70s and 80s. From working in the community across two of London's most deprived boroughs and a successful LGBTQ+ team to how Alex Neil has harnessed the club's 'nobody likes' and 'underdog' spirit to get the club pushing for promotion to the Premier League, and what such an achievement would mean to the club. This podcast is in partnership with LIONS Sport, taking place June 24th and 25th at Cannes Lions. The new global forum celebrates the power of sports marketing and the business of competition. The programme is now live – featuring the world’s most competitive brands and the people behind them. ⁠ Find out more ⁠ [https://www.canneslions.com/festival/experiences/lions-sport?utm_medium=referral&utm_source=pr_fcpodcast_lionssport&utm_campaign=lions%7Ccanli2026%7Cevents-lions-cl26-pr-fcpodcast-lionssport%7C%7C&utm_term=].