Google Using AI Overviews for Local Search and Tourism Marketers Forced to Pivot

Newer AI Models Are Less Accurate and Google Ads Launches New Charts

In today’s episode, we talk about a recent study by the New York Times that found that newer AI models are actually less accurate than older ones. We also discuss some new charts that are now available for Google Ads and Pinterest’s new visual search features.

Google Searches Have Declined and TikTok Introduces New Ad Options

In today’s episode, we talk about a surprising development during Google’s antitrust trial: Apple’s Senior Vice President of Services, Eddy Cue, revealed that Google searches within Safari have declined. We also discuss some new ad options announced by TikTok and how more people are searching for Reddit results on Google.

Google Introduces AI Max and ChatGPT is Still The Most Downloaded App

In today’s episode, we talk about Google’s latest feature announcement: AI Max for Search campaigns. We also discuss ChatGPT and how it was the most downloaded app for the second straight month. Finally, we touch on what Google is doing to crack down on fake EEAT content.

Google Using AI Overviews for Local Search and Tourism Marketers Forced to Pivot

In today’s episode, we talk about how Google is currently testing replacing the local map pack with AI-generated Overviews for “near me” queries. How will this change local search? We also discuss what tourism marketers in the US are doing to combat a decline in travel, and how Apple is appealing a court decision that forces it to allow links to external payments.

Is Google Really The Best Search Engine and Reddit Sees Big Jump in Ad Revenue

In today’s episode, we talk about a recent study that suggests Google’s search engine might not be as dominant as you think. Do people use it because it’s better or just because it’s what they’re used to? We also discuss Reddit’s soaring ad revenues and a report that shows that a growing number of internet searches start on Pinterest.