The Health Marketing Daily
The Health Marketing Daily — July 16, 2026 In this episode: • An Italian functional ingredient startup has raised seed funding to commercialise Koncentra, a nutraceutical-grade ingredient for the food, beverage and supplement industries — a timely signal of investor appetite for science-backed ingredient innovation in Europe. • The UK's Health and Social Care Committee is calling for bold government intervention to reshape the retail food environment away from HFSS products — a move that could significantly reshape shelf space and marketing conditions for health and wellness brands. • A new obesity-focused biotech startup is explicitly avoiding the GLP-1 mechanism entirely, betting that the next wave of weight management innovation lies beyond semaglutide — a strategic signal with direct implications for supplement and functional food brands positioning in the weight management space. • NielsenIQ data shows that 70% of snack shoppers using ingredient-scanning apps now require a minimum product score of 51 out of 100 — revealing a consumer base that is actively auditing product formulations and holding brands to a new standard of nutritional accountability. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health
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