The Health Marketing Daily — July 08, 2026

The Health Marketing Daily | Wellness Briefing: Is hormone tracking the | EVERY Company's OvoPro Starts to Scale | Adipositas in Deutschland: Umfrage zeigt Defizite

The Health Marketing Daily — July 20, 2026 In this episode: • A 22-year-old founder has raised $11.6 million for continuous hormone-tracking wearables — signalling a major new frontier in personalised women's health marketing. • Precision-fermented egg white protein is moving from lab to commercial scale via an ADM partnership — a milestone that could reshape the alternative protein ingredient landscape for sports nutrition and functional food brands. • A new German survey reveals major gaps in obesity care provision despite millions of patients, creating a significant white-space opportunity for weight management supplement and functional food brands in the German market. • America's second-largest grocery chain is trialling a dedicated hemp THC drinks fixture in Chicago stores — a retail ranging decision that will be watched closely by European functional beverage and wellness brands eyeing the category's trajectory. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily | Richiamati integratori per novel food non | Lioness Founder Believes Women Deserve More | Hemp Beverages Grew 133% Last Year,

The Health Marketing Daily — July 19, 2026 In this episode: • Italy's Ministry of Health has recalled supplements containing unauthorised novel food ingredients, putting EU regulatory compliance front and centre for supplement brands. • Lioness has launched a range of functional gummy snacks designed around women's hormonal life stages, securing placement in over 1,900 Target stores at launch — a significant retail bet on women's health positioning. • Hemp beverages surged 133% year-on-year in 2025 according to the Hemp Beverage Alliance, even as a regulatory ban looms — making this one of the most striking tension stories in functional drinks right now. • Europe's leading Dutch grocer Albert Heijn is actively expanding its own-label high-fibre range, signalling that gut health and dietary fibre are now a mainstream retail strategy priority — not just a specialist supplement story. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily | Lioness Founder Believes Women Deserve More | Popular weight-loss drugs Ozempic and Wegovy | CPG Week Podcast: The Frozen PB&J

The Health Marketing Daily — July 18, 2026 In this episode: • A new women's functional snack brand launches into 1,900 Target stores with a hormone-moment positioning that challenges the protein bar default — a direct signal of where the women's wellness category is heading. • New clinical research showing semaglutide may slow biological aging markers opens a fresh front for the GLP-1 conversation — one that directly intersects with the longevity supplement category. • The FDA is tightening its grip on caffeine labelling in food and drink products — a regulatory move with direct implications for every energy, sports nutrition, and functional beverage brand selling into the US and watching for transatlantic regulatory ripple effects. • A 22-year-old founder has raised $11.6 million to launch a continuous hormone-tracking wearable — and if it scales, it could fundamentally reshape how supplement and wellness brands personalise products for women. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily | Richiamati integratori per novel food non | Neko Health raises $700M as demand | Albert Heijn Expands High-Fibre Range To

The Health Marketing Daily — July 17, 2026 In this episode: • Italy's Ministry of Health has issued a recall of supplements containing unauthorised novel food ingredients — a live enforcement action that every supplement brand selling into the EU market needs to know about today. • Neko Health's $700 million Series C — one of the largest ever for a preventive health company in Europe — signals that consumer demand for proactive, data-driven health monitoring has reached a scale that wellness and supplement brands can no longer ignore. • Europe's leading supermarket retailer is actively expanding its own-label high-fibre range, a strategic shelf decision that tells branded gut health and functional food companies exactly where the retail battleground is moving. • A wellness brand founder now faces ten felony charges for allegedly selling GLP-1 injections without a medical licence — a criminal escalation that raises the regulatory stakes dramatically for every brand operating in the weight management space. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

The Health Marketing Daily | Nous secures €2.3M+ seed funding to | Committee tells government to 'fix environment | STAT+: A new biotech startup tries

The Health Marketing Daily — July 16, 2026 In this episode: • An Italian functional ingredient startup has raised seed funding to commercialise Koncentra, a nutraceutical-grade ingredient for the food, beverage and supplement industries — a timely signal of investor appetite for science-backed ingredient innovation in Europe. • The UK's Health and Social Care Committee is calling for bold government intervention to reshape the retail food environment away from HFSS products — a move that could significantly reshape shelf space and marketing conditions for health and wellness brands. • A new obesity-focused biotech startup is explicitly avoiding the GLP-1 mechanism entirely, betting that the next wave of weight management innovation lies beyond semaglutide — a strategic signal with direct implications for supplement and functional food brands positioning in the weight management space. • NielsenIQ data shows that 70% of snack shoppers using ingredient-scanning apps now require a minimum product score of 51 out of 100 — revealing a consumer base that is actively auditing product formulations and holding brands to a new standard of nutritional accountability. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health