Marketing: Should everyone in your business be a Marketeer?

Commercial Property: What Business Owners Should Be Thinking About Right Now

In the wake of the coronavirus pandemic, corporate occupiers across the world have been taking a closer look at what their commercial property requirements look like. In this episode of the Hybiz podcast, Matt and Alan are joined by commercial property adviser Jim Culverwell, who shares his thoughts on what's happening in the commercial property market, and what business owners should be thinking about in terms of their future requirements for office space.

Deciphering The Legal Structure Of A Company

In this episode of the Hybriz Podcast, brought to you by Hybrid Legal, we focus on what is often referred to as corporate legal matters, taking a closer look at the key documents that set out the legal structure and shareholding of a company. Hybrid Legal Director, Alan Reid joins us on the show with special guest and Senior Associate Solicitor Leanne Consiglio, to guide us through these key documents and the importance of them. If you are stuck for time, you can skip ahead to the following sections: * The key governance documents a company should have in place 03:00 * What are model articles of association and are they appropriate? 06:15 * Why would a company want to have a shareholder agreement in place? 09:50 * Key benefits of having bespoke articles of association / shareholders agreement 13:15 * What can go wrong if you haven’t legislated? 16:15 * Does the majority shareholder control everything? 25:00 * Dividend payments and different classes of shares explained 28:20 * Transfer share provisions and having a process for this 32:10

Why It's Important To Keep Marketing Your Business During An Economic Slowdown

In this episode of the Hybiz Podcast brought to you by Hybrid Legal [https://www.hybridlegal.co.uk/], Ryan and Matt are joined by branding expert David Reid from Because Brands Matter. David has a wealth of marketing know-how and shares his thoughts on why it's  important for businesses to keep marketing during an economic slowdown, and offers some practical marketing advice. If you don't have time to listen to the full episode, you can skip ahead to relevant sections below: * Why it's important to keep marketing a business during an economic slowdown - 2:10 * Recent examples of small and mid-sized businesses who are marketing themselves well at the moment - 3.30 * Should the success of a marketing campaign be judged purely on its ability to generate leads - 6:00 * Low cost marketing recommendations - 7:30 * If we gave you a marketing budget of £1,000, what would you spend it on? - 10:45 * Final thoughts from David - 12:15

Coronavirus: Planning through the unknown

Planning through the unknown isn't easy. In this episode of the Hybiz Podcast, Matt and Ryan are joined by special guest and business consultant Sam Howell who provides some interesting and useful insights on how business owners can plan more effectively in the current climate. If you're stuck for time, you can skip ahead to the following sections: * What can business owners be doing to plan through the unknown 2:45 * It's not a weakness to admit your weaknesses 7:30 * What kind of leadership is required in this current climate? 9:45 * Social Media: don't just pay somebody to do it 13:30 * Today is the day for change 14:15 * Don't stop marketing 15:45 * What are the key things for any business to look at right now? 11:45

Marketing: Should everyone in your business be a Marketeer?

In this episode of the Hybiz Podcast Matt and Ryan are joined by special guest Jason Silk, Director or Sunblink who shares his thoughts on this question: Should everyone in a business play an active marketing role? The guys discuss who should be responsible for branding, what types of content could non-marketing people share, the importance of personal branding and how to incentivize members of the team to contribute to the marketing of a business. If you don’t have time to listen to the full episode you can skip ahead to the main talking points below: Who is responsible for the branding and marketing? 1:30 What does the ideal customer look like for the business? 5:00 I don’t need to marketing my business because I have an established customer base 11:30 I didn’t realise your business did that! - How to educate your customer 15:15 Making marketing your business as effortless as possible 18:00 What type of content should we be posting on social media? 19:45 I’m posting stuff on social media, but getting no engagement 23:00 Giving your staff a marketing toolkit, making marketing your business easy 24:45 Empowering staff to create their own personal brands 28:15 What can business owners do to incentivize their team to help with marketing? 30:15 The important of managing expectations and early results from marketing 32:00 The power of friends and family 36:00