Most Social Media Managers Are Undercharging. Here's What To Do Instead with Sam Schmidt

Most Social Media Managers Are Undercharging. Here's What To Do Instead with Sam Schmidt

Why are so many social media managers overworked, underpaid, and stuck in the client grind while others are building scalable, profitable businesses? Sam Schmidt breaks it down because she’s seen both sides. After starting her career as a teacher, Sam transitioned into social media management, built a successful agency, and went on to mentor hundreds of social media managers on how to grow beyond just “doing the work” and start running real businesses. This episode challenges the industry norms from underpricing and overdelivering to the pressure of doing everything, and replaces them with a smarter, more sustainable way to grow. If you’re ready to stop guessing, start charging appropriately, and build a business that actually supports your life, this conversation will shift how you see everything. What You’ll Hear: * Sam’s transition from teaching to social media entrepreneurship *  Why most social media managers are undercharging (and how to fix it) * The truth about the “$500 social media manager” and why it’s hurting the industry * Why social media management should be treated as a premium service * The difference between social media management vs. support (and when to offer each) * How to confidently talk about pricing without second-guessing yoursel * The biggest reason social media managers burn out * How to balance client work with actually growing your business * The role of specialization (and why it matters more than niching) * What separates the social media managers who succeed from the ones who quit * How to build a personal brand that attracts better clients * Simple, actionable shifts to improve your social media strategy today Connect with Sam:  Website: https://www.samschmidtsocial.com/home [https://www.samschmidtsocial.com/home] Instagram: https://www.instagram.com/samschmidtsocial/?hl=en [https://www.instagram.com/samschmidtsocial/?hl=en]   Let's Connect: @kassidylynnesocial

Why Changing Your Mind Might Be the Most Courageous Thing You Do with Caroline Ciocca

What does it actually take to walk away from everything you’ve built and start over? Caroline Ciocca has done it more than once. She’s the former CEO of Make-A-Wish Southern Nevada turned executive leadership coach, and in this conversation, she shares what it really looks like to navigate life’s in-between seasons from major career pivots to selling everything she owned and moving across the country. This episode isn’t just about change. It’s about courage, identity, and giving yourself permission to evolve even when it doesn’t make sense to anyone else. If you’ve been feeling stuck, questioning your next move, or wondering if it’s too late to start over, this is the conversation you need. What You'll Hear: * The power of building your own personal "board of directors" and who should be on it * How Caroline went from a 28-year-old executive director to CEO of Make-A-Wish and what she learned about leadership along the way * The truth about the nonprofit sector: why we need more minds and less heart * Kassidy's personal story about her brother's Make-A-Wish trip before he passed from leukemia * Why Caroline sold her house, reduced her life to six boxes, and gave herself a year to explore * How to know when it's time to change your mind (and why that's not a lack of integrity) * Building space into your day and protecting slow mornings with a "kung fu grip" * Trusting your intuition and recognizing the "winks from the universe" * Why there's no wrong decision and how to give yourself permission to try Connect with Caroline:  Website: https://www.carolineciocca.com/ [https://www.carolineciocca.com/] LinkedIn: https://www.linkedin.com/in/carolineciocca [https://www.linkedin.com/in/carolineciocca] Let's Connect: @kassidylynnesocial

Trailer: Welcome to The In-Between Podcast with Kassidy Lynne

Welcome to The In-Between Podcast, where we have conversations that pursue growth, failure, and the in-between. Join your host, Kassidy Lynne, each week for a new conversation that will give you an inside look into humans who conquered the in between moments of their lives, because even those doing the damn thing, running the business, training for the marathon, or even just being a human go through the in-betweens and that is where we find growth. Grab an iced coffee and join me as we dive deep into the in between. Connect with Kassidy at https://www.kassidylynnesocial.com/ [https://www.kassidylynnesocial.com/] Follow along on Instagram: https://www.instagram.com/inbetweenconvos/ [https://www.instagram.com/inbetweenconvos/]   About Kassidy: Kassidy Owen is the founder of Kassidy Lynne Social, a social media agency dedicated to helping brands express their authentic voice online. She views social media as a platform for building meaningful, lasting connections. Driven by a passion for storytelling and purpose-led growth, Kassidy works with female founders and values-driven brands committed to making a positive impact in their communities. She also serves on the board of the Give Happy Foundation, supporting initiatives that foster joy and positive change.

What It Really Takes to Go All In on Your Creative Business After You're Ready To Step Away with Makayla Hopper

Welcome to The In-Between Podcast. Today we have Makayla Hopper, founder and photographer behind MacMo Photo & Co., for a real conversation about entrepreneurship, community, and navigating in-between seasons. Makayla shares her journey from construction project management to going all-in on photography, the moment she almost sold her business, and how choosing vulnerability opened the door to deeper relationships and aligned growth. We talk about building a “business family,” trusting your instincts when things fall apart, and how a major setback — including a broken ankle during a pivotal season — completely reshaped the way she prices, structures, and sustains her work. This episode is a reminder that success isn’t just about hustling harder, but about consistency, community, and building a business that can support you through every season.   What You’ll Hear: * Makayla’s path from construction management to full-time photographer * The chaotic mastermind moment that sparked a powerful business connection * Why vulnerability builds stronger relationships than perfection * Almost selling her business — and the choice that changed everything * The lesson a broken ankle taught her about pricing and sustainability * Why photographers (and creatives) should price to replace themselves * How brand photography retainers create long-term value for small businesses * Why community and consistency matter more than momentum alone   Connect with Makayla: @macmo.photo [https://www.instagram.com/macmo.photo/] |https://www.instagram.com/macmo.photo/ [https://www.instagram.com/macmo.photo/]   Website: https://macmophoto.com/ [https://macmophoto.com/]   Let's Connect: @inbetweenconvos [https://www.instagram.com/inbetweenconvos] | @kassidy.owen [https://podcasters.spotify.com/pod/show/www.instagram.com/kassidy.owen]

Performance Nutrition for Real Life: Energy, Recovery, and Sustainability with Rickelle Tallent

Welcome to The In-Between Podcast. Today we have, Rickelle Tallent, former competitive athlete turned sports dietitian and founder of Tallent Nutrition, to unpack what performance nutrition really looks like beyond restrictive diets and wellness trends. Rickelle shares her unconventional journey from psychology to nutrition, how working with former athletes shaped her passion for long-term health, and why fueling properly is about performance, recovery, and sustainability — not just aesthetics. They dive into common nutrition myths, the dangers of diet culture and supplement overload, the role of mindset in eating behaviors, and practical strategies for busy entrepreneurs and active individuals to improve energy, focus, and consistency. This conversation is a grounded reminder that nutrition is proactive care, not punishment, and that small habits compound into lifelong health.   What You’ll Hear: * How Rickelle defines an “athlete” and who performance nutrition is really for * Her path from psychology to sports nutrition and business ownership * Why restrictive diets fail active people long term * The impact of diet culture, supplements, and social media misinformation * Foundational habits to improve energy, recovery, and mental clarity * The powerful connection between mindset, food, and performance * Why proactive health choices matter more than reactive fixe   Connect with Rickelle: @tallentnutrition [https://www.instagram.com/tallentnutrition/?hl=en] | https://www.instagram.com/tallentnutrition/ [https://www.instagram.com/tallentnutrition/?hl=en] Website: https://tallentnutrition.com/ [https://tallentnutrition.com]   Let's Connect: @inbetweenconvos [https://www.instagram.com/inbetweenconvos] | @kassidy.owen [https://podcasters.spotify.com/pod/show/www.instagram.com/kassidy.owen]