The Intense Life
In this episode of The Intense Life, John Mashni sits down with Tanvi Gadamsetti and Madhav Aggarwal, the co-founders of BRCE, a company they started while still in college. What makes their story so compelling is not just how young they are. It is how willing they were to start, how quickly they learned, and how seriously they took the opportunity in front of them. They talk about how BRCE began with a simple idea: colorful shoelaces for sneakerheads. But this conversation quickly becomes about much more than shoelaces. Tanvi and Madhav share how a last-minute opportunity at a Michigan State pitch competition led to their first $500 win, how they turned that momentum into real-world sales at Sneaker Con Detroit, and how those early steps helped them realize they were building toward something much bigger. John also talks with them about the shift from computer science into material science, and how trying to solve a real everyday problem led them into deeper innovation. What started as a simple product became the beginning of BRCE’s grip-based lace technology, with real potential in athletic safety, stability, and performance. They also speak honestly about what it has looked like to build so young. From Techstars to hard lessons about listening, relationships, and learning from people further ahead, Tanvi and Madhav share a perspective that feels grounded, thoughtful, and real. They talk about the loneliness that can come with building fast, the importance of community, and the kind of conviction it takes to stay with something long enough to see what it can become. And because BRCE is about more than just the product, John spends time with them talking about brand, media, and attention too. They share how they started building interest before they had much of a budget, why storytelling matters earlier than most people think, and how they have worked to create something people can connect with long before they ever buy. If you are a founder, student, builder, athlete, or someone sitting on an idea and waiting for the right time, this episode is a reminder that momentum often belongs to the people willing to begin before everything feels certain. https://www.brce.shop/blogs/news/from-college-apartment-to-abcs-shark-tank-two-seniors-pitch-patented-material-innovation [https://www.brce.shop/blogs/news/from-college-apartment-to-abcs-shark-tank-two-seniors-pitch-patented-material-innovation] https://www.sharktankcompanies.com/products/brce [https://www.sharktankcompanies.com/products/brce] https://www.linkedin.com/in/tanvi-gadamsetti/ [https://www.linkedin.com/in/tanvi-gadamsetti/] https://www.linkedin.com/in/madhav-aggarwal-/ [https://www.linkedin.com/in/madhav-aggarwal-/]
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