Gen Z Is STILL Drinking — Just Not What You Think | Spirits Marketing Expert Reveals All

Gen Z Is STILL Drinking — Just Not What You Think | Spirits Marketing Expert Reveals All

Is Gen Z really quitting alcohol or are they just drinking differently? We sat down with Rohan K. Duggal, a 20-year NYC spirits industry veteran who's run liquor stores, launched brands, and now consults on marketing strategy for alcohol companies. He's got receipts and he's not holding back.In this episode, Rohan breaks down:✅ Why Gen Z IS drinking (just not what legacy brands want them to drink)✅ The 3 content types that actually move product on social media✅ Why getting on a distributor's shelf is the EASY part and what really kills brands✅ The truth about RNDC and what's happening in distribution right now✅ RTDs and where the spirits market is heading in the next 5 years✅ How THC is reshaping the alcohol industry (and whether you should be scared)✅ The 5 ways to fund your brand when demand explodes✅ Honest feedback on our brand, Perspection pricing, positioning, and allPlus, Crystal and Roger pull back the curtain on their own craft spirits brand Perspection Spirits featuring a strawberry coconut vodka and apple crisp gin made with natural extracts by master distiller Vanessa Braxton of GB Distillers.Whether you're a spirits entrepreneur, a brand marketer, or just love learning what goes on behind the bottle this episode is packed.🍸 Drink to remember, not to forget.📲 DOWNLOAD THE BAR BOOK APP — Our SponsorFind spirits and cocktails you'll actually love. Take the guesswork out of what to drink next.Available on Apple and Android search "Bar Book" to download for free!🔗 CONNECT WITH ROHAN K. DOUGALL📸 Instagram: https://www.instagram.com/rohanKduggal🎵 TikTok: https://www.tiktok.com/@rohanKduggal💼 LinkedIn: https://www.linkedin.com/in/rohanKduggal(All handles: @RohanKDuggal across all platforms)🔗 FOLLOW PERSPECTION SPIRITS🌐 Website: https://www.perspectionspiritss.com📸 Instagram: https://www.instagram.com/perspectionspirits🔗 FOLLOW THE LIQUOR CONNOISSEUR📸 Instagram: https://www.instagram.com/theliquorconnoisseur▶️ YouTube: https://www.youtube.com/@theliquorconnoisseur🎵 TikTok: https://www.tiktok.com/@theliquorconnoisseur👍 Facebook: https://www.facebook.com/theliquorconnoisseur🎙️ Spotify: https://open.spotify.com/show/theliquorconnoisseur🍎 Apple Podcasts: https://podcasts.apple.com/podcast/theliquorconnoisseur🌐 Website: https://www.theliquorconnoisseur.com👕 MERCH: https://www.theliquorconnoisseur.com/copy-of-merchandise📅 BOOK A TASTING: https://www.theliquorconnoisseur.com/book-a-tasting📩 THE POURSPECTIVE NEWSLETTER: https://www.theliquorconnoisseur.com/

Jimmy Russell Won't Sign Just Anything 👀 | Wild Turkey Kentucky Spirit Single Barrel Review

$70 single barrel selected by Jimmy and Eddie Russell. From the Camp Nelson warehouse. Chosen specifically for the Bourbon Connoisseur. And Crystal hasn't missed a pick in a long time. 🥃Crystal and Roger crack open Wild Turkey Kentucky Spirit — barrel 4012, warehouse CND (Camp Nelson), rick number 12, bottled November 7th, 2025. 101 proof. 8.5 to 9.5 years aged. Limestone filtered. And at $69.99, Roger called it a steal before he even opened it.Then they tasted it. Bold. Rich mahogany color. Deep vanilla and oak on the nose. Slight nuttiness, toffee, a little cherry, and that unmistakable Wild Turkey signature that Roger says you learn to recognize after enough pours. It sips like an 80 proof and holds up for everything — neat, gifted, or shared at a bourbon party.This is bourbon's bourbon. No finishes. No gimmicks. Just Jimmy Russell doing what he's done for over 60 years. And if you find a bottle from Camp Nelson warehouse at $70 — you already know what to do.Distillery: Wild Turkey — Lawrenceburg, KYExpression: Kentucky Spirit Single BarrelBarrel: 4012 · Warehouse CND (Camp Nelson) · Rick 12Bottled: November 7, 2025Age: 8.5 to 9.5 YearsProof: 101Price: $69.99Filtration: Limestone Filtered WaterMaster Distillers: Jimmy Russell & Eddie RussellRating Level: Intermediate🔗 FIND US EVERYWHERE🌐 Website: www.theliquorconnoisseur.com▶️ YouTube: youtube.com/@theliquorconnoisseur📸 Instagram: instagram.com/theliquorconnoisseur🎵 TikTok: tiktok.com/@theliquorconnoisseur💬 Have you had Wild Turkey Kentucky Spirit? Do you know the mash bill? Have you seen bottles Jimmy Russell refused to sign? Drop it all in the comments — we read and reply to every one!"Drink to remember, not to forget." 🥃🍺 DRINK RESPONSIBLYThe Liquor Connoisseur is an alcohol positive community that promotes the enjoyment of spirits in a safe, responsible, and legal manner. Please drink responsibly. Must be 21+ to purchase and consume alcohol in the United States. Never drink and drive. If you or someone you know is struggling with alcohol, please contact the SAMHSA National Helpline: 1-800-662-4357 — free, confidential, and available 24/7.#️⃣ HASHTAGS#TheLiquorConnoisseur #WildTurkeyKentuckySpirit #WildTurkey #KentuckySpirit #SingleBarrel #JimmyRussell #EddieRussell #CampNelson #BourbonReview #WhiskeyReview #101Proof #SingleBarrelBourbon #BourbonsBourbon #DrinkToRemember #SwirlSniffSipAndSavor #BourbonLovers #WildTurkeyReview #GiftBourbon #AlcoholPositive #MindfulDrinking #BourbonPurist #WhiskeyCommunity #BourbonHidden Gem #BestBourbonUnder100 #BourbonValue #SingleBarrelPick #WildTurkeyBourbon #MasterDistiller #BourbonEducation

This Bourbon Sips Like a Craft Cocktail 🍹🥃 | Penelope Rio Review

This is sipping so much like RTD world. Like — this is like a cocktail basically." 🍹🥃Crystal and Roger crack open the highly sought after Penelope Rio from the Cooper Series — a double cask finish of American Honey and new Amburana barrels from Brazil. 98 proof. $129.99. Batch 26-901. Non-chill filtered. And it immediately stopped them both mid-sip.Cinnamon that explodes like apple pie. Honey that coats the mouth and refuses to leave. Graham cracker, marshmallow, chocolate — basically s'mores in a glass. A viscous mouthfeel with zero dryness. And layers so complex it drinks like a perfectly built craft cocktail without a single ingredient added.Roger put it above the Penelope Rosé they loved. Crystal said it checks every box. Both agreed — if you passed by this one, go back and get it.This is one of Penelope's most sought after expressions and it earned every bit of that reputation. If you can find it — get it.Distillery: Penelope BourbonSeries: Cooper SeriesFinish: Double Cask — American Honey + New Amburana (Brazil)Mash Bill: 74% Corn · 16% Wheat · 7% Rye · 3% Malted BarleyProof: 98 (49% ABV)Batch: 26-901Price: $129.99Filtration: Non-Chill FilteredRating Level: Expert🔗 FIND US EVERYWHERE🌐 Website: www.theliquorconnoisseur.com▶️ YouTube: youtube.com/@theliquorconnoisseur📸 Instagram: instagram.com/theliquorconnoisseur🎵 TikTok: tiktok.com/@theliquorconnoisseur💬 Have you tried Penelope Rio? How long have you had it? Drop your tasting notes in the comments — we read and reply to every single one! And if you've had the Penelope Rosé, let us know how you think it compares."Drink to remember, not to forget." 🥃🍺 DRINK RESPONSIBLYThe Liquor Connoisseur is an alcohol positive community that promotes the enjoyment of spirits in a safe, responsible, and legal manner. Please drink responsibly. Must be 21+ to purchase and consume alcohol in the United States. Never drink and drive. If you or someone you know is struggling with alcohol, please contact the SAMHSA National Helpline: 1-800-662-4357 — free, confidential, and available 24/7.#️⃣ HASHTAGS#TheLiquorConnoisseur #PenelopeRio #PenelopeBourbon #CooperSeries #DoubleBarrelFinish #Amburana #AmericanHoney #BourbonReview #WhiskeyReview #CraftCocktailVibe #HoneyBourbon #NonChillFiltered #DrinkToRemember #SwirlSniffSipAndSavor #drinktoremembernottoforget #AllocatedBourbon #HighlySoughtAfter #BourBonLovers #SmoreBourbon #BakingSpicesBourbon #WhiskeyCommunity #ExpertBourbon #BourbonHunt #AlcoholPositive #MindfulDrinking #WhiskeyEducation #BrazilCask #FinishedBourbon #PenelopeCooperSeries #AllocationSale

He Broke the Bottle Opening It 😂 | Bardstown Bourbon Discovery Series #9 Review

Roger broke the top off trying to open it. Crystal almost jinxed him. And what was inside made it all worth it. 😂🥃Crystal and Roger crack open Bardstown Bourbon Company Discovery Series #9 — a masterclass in blending that combines four rare whiskeys into one bottle: an 8-year Georgia bourbon, a 12-year Kentucky bourbon, a 17-year Tennessee whiskey, and a 12-year Ontario whiskey. Coming in at 112.5 proof and $129, this is a bottle that demands your attention from the first pour.Vanilla. Caramel. Slight spice. A touch of scotch character from the malted barley. Nuttiness. A whisper of chocolate. Roger called it a certified dessert — and with up to 17 years of age in the blend, you can taste exactly why.They've toured Bardstown. They've met Steve McNally. They know this distillery. And Discovery Series #9 is exactly what you'd expect from a team that treats blending as its own art form. If you love bourbon — this one's for you.Distillery: Bardstown Bourbon Company — Bardstown, KYStyle: Blended American WhiskeyBlend: 35% Georgia 8yr Bourbon · 31% Kentucky 12yr Bourbon · 19% Tennessee 17yr Whiskey · 15% Ontario 12yr WhiskeyProof: 112.5Price: $129 (clearance find — check your local retailer)Availability: Out of stock on website — secondary market ~$200Rating Level: Intermediate to Expert💬 Have you tried Discovery Series #9? Is it back in stock? Do you know if it's coming back? Drop it in the comments — we read and reply to every single one!⏱️ CHAPTERS00:00 – He Broke It Already 😂01:00 – Welcome to The Liquor Connoisseur01:30 – What Is Discovery Series #9? The Blend Breakdown03:30 – Four Mash Bills, Four States, One Bottle05:30 – The Clearance Find Story — Jantz from Wine Barrel07:00 – Roger's Epic Bottle Opening Struggle09:30 – The Pour & First Look at the Color10:30 – Nose / Aroma — Vanilla, Caramel & Corn12:00 – First Sip — 112.5 Proof Check-In13:30 – Tasting Notes Deep Dive17:00 – Age Statements & Why the 17-Year Changes Everything19:30 – Blending Is Where It's At Right Now21:30 – The Bardstown Experience — Glass Rickhouse Tour24:00 – Who Is This For? Beginner vs. Expert26:00 – Cocktails, Cigars & Share Parties28:00 – Steve McNally & Signed Bottle Story29:30 – Final Thoughts & Cheers🔗 FIND US EVERYWHERE🌐 Website: www.theliquorconnoisseur.com▶️ YouTube: youtube.com/@theliquorconnoisseur📸 Instagram: instagram.com/theliquorconnoisseur🎵 TikTok: tiktok.com/@theliquorconnoisseur📘 Facebook: facebook.com/theliquorconnoisseur"Drink to remember, not to forget." 🥃🍺 DRINK RESPONSIBLYThe Liquor Connoisseur is an alcohol positive community that promotes the enjoyment of spirits in a safe, responsible, and legal manner. Please drink responsibly. Must be 21+ to purchase and consume alcohol in the United States. Never drink and drive. If you or someone you know is struggling with alcohol, please contact the SAMHSA National Helpline: 1-800-662-4357 — free, confidential, and available 24/7.#️⃣ HASHTAGS#TheLiquorConnoisseur #BardstownBourbonCompany #BardstownBourbon #DiscoverySeries #DiscoverySeries9 #BlendedWhiskey #BourbonReview #WhiskeyReview #112Proof #MasterBlender #DrinkToRemember #SwirlSniffSipAndSavor #CrystalAndRoger #Bourbon #WhiskeyBlend #GeorgiaBourbon #KentuckyBourbon #TennesseeWhiskey #BlendingIsAnArt #ClearanceFind #WhiskeyHiddenGem #BourbonLovers #WhiskeyLovers #CertifiedDessert #MindfulDrinking #WhiskeyEducation #BardstownKentucky #GlassRickhouse #SteveMcNally #AlcoholPositive

Cork Pop of the Year?! | George Dickel x Leopold Brothers Collaboration Rye Review

Did they just make the Cork Pop of the Year on camera? Crystal and Roger crack open the George Dickel x Leopold Brothers Collaboration Blend — a marriage of George Dickel's Comb Steel Rye and Leopold Brothers' Three Chamber Rye, coming in at 100 proof and $109. And they found it on sale. 👀This one surprised them both. Green apple on the nose. Smokiness on the palate. A chocolate and Earl Grey finish nobody saw coming. Roger called it an "amalgamation of all the good things" — Tennessee whiskey, rye, and a hint of something almost scotch-like. It checks boxes you didn't even know you had.This is a collaboration between two of the most respected names in American whiskey. Nicole Austin — the wizard behind George Dickel Bottled in Bond — and Todd Leopold, a James Beard Award nominee who has spent 25 years reviving pre-Prohibition spirits lost to history. When those two get together, you pay attention.Distilleries: George Dickel (Est. 1870, Tullahoma TN) x Leopold Brothers (Est. 2014, Denver CO)Style: Collaboration Blend — Comb Steel Rye + Three Chamber RyeProof: 100Price: $109 (found on sale — always check your local retailer)Rating Level: Intermediate⏱️ CHAPTERS00:00 – Cork Pop of the Year Teaser01:10 – Welcome to The Liquor Connoisseur01:45 – What Is This Collaboration? George Dickel x Leopold Brothers03:30 – Nicole Austin & Todd Leopold — Who Are These People?05:45 – The Bottle, the Label & Nutrition Facts on a Whiskey?07:30 – Opening & The Cork Pop Moment09:00 – The Pour & First Look at the Color10:00 – Nose / Aroma — Green Apple & Candy Apple?!12:30 – First Sip — Palate Coating14:00 – Tasting Notes Deep Dive17:00 – The Smokiness, the Mint Finish & the Rye Journey20:00 – Rose Water, Blackberries, Earl Grey & Cocoa on the Finish22:30 – The Dry Down Method — How to Get More from Your Glass25:00 – Who Is This For? Beginner vs. Intermediate27:00 – Final Thoughts — Was the Discount a Steal?28:30 – Cheers & Please Like, Subscribe, Share🔗 FIND US EVERYWHERE🌐 Website: www.theliquorconnoisseur.com▶️ YouTube: youtube.com/theliquorconnoisseur 📸 Instagram: instagram.com/theliquorconnoisseur 🎵 TikTok: tiktok.com/@theliquorconnoisseur 📘 Facebook: facebook.com/theliquorconnoisseur 💬 Have you tried the Dickel x Leopold Brothers collab? Do you think collaborations like this are the future of American whiskey? Drop your thoughts below — we read and reply to every comment!"Drink to remember, not to forget." 🥃🍺 DRINK RESPONSIBLYThe Liquor Connoisseur promotes the enjoyment of spirits in a safe, responsible, and legal manner. Please drink responsibly. Must be 21+ to purchase and consume alcohol in the United States. Never drink and drive. If you or someone you know is struggling with alcohol, please contact the SAMHSA National Helpline: 1-800-662-4357 — free, confidential, and available 24/7.#TheLiquorConnoisseur #GeorgeDickel #LeopoldBrothers #RyeWhiskey #CollaborationWhiskey #WhiskeyReview #BourbonReview #RyeReview #NicoleAustin #ToddLeopold #ThreeChamberRye #CombSteelRye #DrinkToRemember #SwirlSniffSipAndSavor #CrystalAndRoger #CraftWhiskey #AmericanWhiskey #TennesseeWhiskey #WhiskeyCollaboration #WhiskeyTasting #MindfulDrinking #WhiskeyEducation #IntermediateWhiskey #WhiskeyLovers #BourbonLovers #RyeJourney #WhiskeyNerd #WhiskeyCommunity #CorkPop #Whiskey