Interview with Savannah Westbrock (Episode 152 - The Marketing Gateway Podcast)

Interview with Savannah Westbrock (Episode 152 - The Marketing Gateway Podcast)

Today, we are talking to the incredible Savannah Westbrock! About Savannah: Savannah Westbrock is an innovation leader with a decade of experience in digital media. She's adapted her programmatic marketing background into product-marketing centric roles across both agency networks and AdTech companies, currently serving as the VP of Commercial Growth for Inuvo's IntentKey AI solution. Her approach is straightforward: find the opportunity others haven't seen yet, build something that works, and make sure the industry knows it. She's a recognized voice in AdTech, named a Top Woman in Media & Ad Tech by AdExchanger, and is passionate about bringing clarity to spaces that move too fast for most to keep up with. Contact Savannah: https://www.linkedin.com/in/savannahwb/ [https://www.linkedin.com/in/savannahwb/] Also, keep up with Savannah on LinkedIn to see when she posts the extended version of her speech from the AMA conference! ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

Let's NOT Do What LG Is Doing With Adware (Episode 151 - The Marketing Gateway Podcast)

Yeah, let's take this as a lesson huh. This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://gizmodo.com/lg-monitors-fill-pcs-with-adware-and-its-not-just-recent-displays-2000787737 [https://gizmodo.com/lg-monitors-fill-pcs-with-adware-and-its-not-just-recent-displays-2000787737]   https://www.nytimes.com/wirecutter/reviews/advice-smart-devices-data-tracking/ [https://www.nytimes.com/wirecutter/reviews/advice-smart-devices-data-tracking/]   https://en.wikipedia.org/wiki/John_McAfee [https://en.wikipedia.org/wiki/John_McAfee]   https://www.pocket-lint.com/how-to-stop-your-lg-tv-from-spying-on-you/ [https://www.pocket-lint.com/how-to-stop-your-lg-tv-from-spying-on-you/]   https://en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootkit_scandal [https://en.wikipedia.org/wiki/Sony_BMG_copy_protection_rootkit_scandal] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

Marketing Predictions For 2026... That Haven't Happened (Episode 150- The Marketing Gateway Podcast)

What can we say? Sometimes we get it right, and sometimes we don't. Luckily, we have no skin in the game! SOURCES   https://www.kantar.com/Campaigns/Marketing-Trends [https://www.kantar.com/Campaigns/Marketing-Trends]   https://www.deloittedigital.com/nl/en/insights/perspective/marketing-trends-2026.html [https://www.deloittedigital.com/nl/en/insights/perspective/marketing-trends-2026.html]   https://www.coursera.org/articles/marketing-trends [https://www.coursera.org/articles/marketing-trends]   https://www.gartner.com/en/articles/future-of-marketing [https://www.gartner.com/en/articles/future-of-marketing]   https://www.ama.org/wp-content/uploads/2025/12/Executive_Summary-AMA-2026-Future_Trends_in_Marketing.pdf [https://www.ama.org/wp-content/uploads/2025/12/Executive_Summary-AMA-2026-Future_Trends_in_Marketing.pdf]   https://futurism.com/artificial-intelligence/openai-shutting-down-browser [https://futurism.com/artificial-intelligence/openai-shutting-down-browser]   https://www.vogue.com/article/you-cannot-trust-a-machine-the-ai-consumer-perception-survey [https://www.vogue.com/article/you-cannot-trust-a-machine-the-ai-consumer-perception-survey]   https://www.pangram.com/blog/ai-in-your-feed?utm_source=substack&utm_medium=email [https://www.pangram.com/blog/ai-in-your-feed?utm_source=substack&utm_medium=email] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

The Truth About The Blue Ocean Strategy! (Episode 149 - The Marketing Gateway Podcast)

Are you going to be the shark fighting for other fish, or the shark that finds a new feeding ground? This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://www.blueoceanstrategy.com/blog/7-powerful-blue-ocean-strategy-examples/ [https://www.blueoceanstrategy.com/blog/7-powerful-blue-ocean-strategy-examples/]   https://voodoodoughnut.com/weddings/ [https://voodoodoughnut.com/weddings/]   https://www.blueoceanstrategy.com/tools/six-paths-framework/ [https://www.blueoceanstrategy.com/tools/six-paths-framework/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

When All You Can Eat Is More Than Businesses Can Afford (Episode 148 -The Marketing Gateway Podcast)

Who doesn't love a good buffet?! Apperently a lot of people! SOURCES   https://www.mashed.com/1344919/untold-history-all-you-can-eat-buffets/ [https://www.mashed.com/1344919/untold-history-all-you-can-eat-buffets/]   https://justdiprecipes.com/a-definite-history-of-all-you-can-eat-buffets/ [https://justdiprecipes.com/a-definite-history-of-all-you-can-eat-buffets/]   https://www.cookist.com/a-palates-journey-the-rich-history-of-all-you-can-eat-buffets/ [https://www.cookist.com/a-palates-journey-the-rich-history-of-all-you-can-eat-buffets/]   https://www.thetakeout.com/1714460/origin-buffets-history-explained/ [https://www.thetakeout.com/1714460/origin-buffets-history-explained/]   https://www.nrn.com/fast-casual/panera-s-unlimited-sip-club-will-no-longer-be-unlimited [https://www.nrn.com/fast-casual/panera-s-unlimited-sip-club-will-no-longer-be-unlimited]   https://www.tastingtable.com/1943624/all-you-can-eat-buffets-city-las-vegas/ [https://www.tastingtable.com/1943624/all-you-can-eat-buffets-city-las-vegas/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.